The world has changed and marketing along with it. The current environment merely expedited the digital transformation that so many companies have put off for so long. Companies do not have a choice at this point. Whether you sell your products/service to other businesses or consumers, the best way to reach them is digitally. Direct mail,
SXSW is canceled. ISC West is postponed until the swelter of July in Las Vegas. We feel bad for the CEDIA and AVIXA system integration companies that depend on our scheduled trade events to get information about new product and service offerings. CEDIA and AVIXA manufacturers depend on shows like InfoComm and CEDIA EXPO to
In our last blog post, we shared two B2B marketing strategies that AV integrators can look into to up their marketing game in 2020. Today, we are sharing two more strategies to consider in the new year. Exploiting Social Media for Lead Gen Many B2B professionals, including AV integrators, aren’t exploiting social media as much
When you think of PR, you might think of getting mentions on media outlets, industry associations such as CEDIA, AVIXA and CTA, sending out press releases, or even giving press conferences – and you’re right. But nowadays, the tools used to get recognition have evolved, putting aside traditional distribution methods in favor of digital ones.
There’s no doubt that videos are a great tool to promote your AV business. AV professionals can tell their story visually, highlight product features and share their experience at events, among many other things. One must keep in mind though, that video distribution is as important as developing the video! Without an effective distribution strategy,
In our last blog post, we started discussing some of the important elements of SEO (Search Engine Optimization) that home technology professionals can do on their own website. Today, we’ll present a few more things you can do to increase your search engine rankings. Search engines, such as Google, but also Yahoo, Bing and others,
Showing up as one of the first Google search results for consumer technology and other relevant keywords can make or break your business. Think about it… when was the last time you visited the second page of the search results when looking for something online? But to get to the top of search results isn’t
Social media is a force that cannot be ignored. It doesn’t matter if your consumer technology products or services are consumer-facing or B2B, having a strong presence on social media is imperative for most consumer technology businesses. It can be a lot to take in: Why is social so important for your online presence? How
When talking about marketing strategy, it doesn’t matter as an AV integrator you are in the B2B or B2C arena, people want to do business with people. Preferably with people that they know and trust. You need to give them something to talk about. How, you might ask? When you talk about the innovative things
In our last blog post, we talked about the new king of content: Video. We shared an overview of the different styles of product video that you could consider. In this post, we delve in deeper with a few specific types of videos that will promote your business and support your customer in every phase.