Social media adds an overwhelming complexity within crisis communication. In today’s social media climate, it’s better to be right than fast. Tips are shared for utilizing social media and crisis communications.
In our last blog post, we talked about the new king of content: Video. We shared an overview of the different styles of product video that you could consider. In this post, we delve in deeper with a few specific types of videos that will promote your business and support your customer in every phase.
When was the last time you bought something online? Chances are it was in the last week or so. In fact, most consumers choose to shop at online marketplaces for the ease of use and for the nearly intoxicating amount of options that the internet provides. Whether it be from one’s home computer after a
Amplifiers. Lingerie. Solid waste. What do they have in common, besides being things you find at a Bon Jovi concert? Answer: They’re among the hundreds of industries that host trade shows each year. And chances are, whatever market your business is in, there’s a trade show for that, too. Maybe it’s in Vegas, or Orlando,
Asking someone to name his or her favorite TV commercial could soon be as nostalgic as asking about a favorite CD store or preferred taxi company. With the meteoric rise in popularity for viewing options on Netflix, Hulu and Amazon Prime – subscription-based services that don’t yet require ad revenue – it’s rare to find
Let’s play a game. Which of these statements accurately describe virtual reality? A) It’s super cool and it’s here to stay. B) Google wants you to enjoy it by wrapping a small cardboard box around your phone. C) You can harness it to market your business. D) It was originally called “simulated truthness.” ALL OF
The traditional press release is still sexy. Sure, it’s trying to conceal a few wrinkles and hints of grey hair, but it continues to turn heads when it enters the room. And it’s still a power player for public relations professionals. But the press release isn’t the only hottie getting winks and phone numbers. For
Those shoes are so cool! You saw them on your tablet – thanks to Zappos targeted marketing on your Facebook feed – then found them on the Zappos app. You drooled a bit, then placed the shoes in your Zappos digital shopping cart. But before you could finish your transaction, you had to jam out
So, you’ve been a techie your entire life and you’re ready to launch your own product. You’ve even developed your prototype and conducted extensive market research. That’s very impressive stuff. However, there’s one minor hurdle before Wired calls you for that cover story: Your budget is too tight to reach your marketing goals. That’s a
It’s 2017 and everyone loves to talk about millennials: They’re either too entitled, or they bring innovation to the table. Love them or hate them, one fact is indisputable: Social Media has become their way of life. Most of them use it to get their news, to network with peers, to stay in touch with
Marketing has transitioned from paper and media to the web with the objective of bringing businesses, organizations and people closer to consumers and fans. At the core of every social media strategy is winning the heart of an audience and with ever-evolving technology and fads, it’s crucial to stay in-tune with the trends. Mobile live