From a branding perspective, Marketing Matters was an integral component in taking the concept of AVAD and turning it into the brand AVAD. Their custom published materials have always been first rate and have added significantly to our growth. Coleen has put together a highly motivated and extremely professional staff.
Marketing Matters has been a tremendous asset in building AVAD into the industry's leading distributor. Since the inception of AVAD, the team at Marketing Matters has excelled at strategizing and implementing AVAD’s marketing and public relations activities. Marketing Matters' understanding of the industry's various channels have been crucial when we needed to grow and adapt to industry changes. The agency's talent, creativity and desire to excel continues to push AVAD ahead of our competitors. They are a fun team to work with, and their professionalism is beyond reproach. Plain and simple, their actions produce measurable results.
I have worked with Marketing Matters on and off for over 10 years. With a talented and diverse group of professionals, they have supported a wide variety of projects including website development and programming, design and layout, copy writing, social media, public relations, online analytics, database management, email campaigns, print, catalog, still and video photography, SEO, and website optimization. Last year, they even facilitated helping me build an interactive game/shopping app. The Marketing Matters team is professional, exceptionally well-rounded, and an extremely cost-effective agency partner. If you decide to partner with them, I believe you will find them to be a valuable and viable partner, regardless of your brand.
March 10, 2020
SXSW is canceled. ISC West is postponed until the swelter of July in Las Vegas. We feel bad for the CEDIA and AVIXA system integration companies that depend on our scheduled trade events to get information about new product and service offerings. CEDIA and AVIXA manufacturers depend on shows like InfoComm and CEDIA EXPO to
February 24, 2020
In our last blog post, we shared two B2B marketing strategies that AV integrators can look into to up their marketing game in 2020. Today, we are sharing two more strategies to consider in the new year. Exploiting Social Media for Lead Gen Many B2B professionals, including AV integrators, aren’t exploiting social media as much
February 10, 2020
2020 just rolled around and with it brings new advancements that are relevant for any B2B scenario, including AV integrators. Now more than ever, B2B customers are researching online before making a purchasing decision. Millennials are also a growing force in the workforce. What does this all mean for AV integrators looking to make a