SEO Strategies to Optimize your Website
When it comes to SEO website optimization, there is a lot you can be doing if you want to get more traffic, increase sales, and have higher conversions. This blog post will delve into the easiest SEO strategies to optimize your website.
Add Scripts from your Videos to your Website
Video transcripts play a key role in video marketing. They affect SEO by helping search engines ‘read’ the video and rank your content higher by certain keywords. Video transcripts also improve SEO by expanding video engagement, increasing video watch time, and time on your website.
Some of your readers like written content. Therefore, creating a transcription or a blog post based on your video makes it accessible to readers. It would be best if you also considered adding subtitles to your videos. This is fairly easy to do on YouTube.
More reasons to use video subtitles
- Video can be watched even when the sound can’t be played. Subtitles give more options to people who want to view your content anytime they want.
- Providing hard of hearing people with the opportunity to enjoy your content.
- Some social media platforms such as Facebook and Twitter auto play videos without sound in the news feed. If you are not using subtitles, your video will be less engaging.
- Make your content competitive by expanding video outreach to more locations by translating your scripts to an unlimited number of languages.
Use keywords in Press Announcement and Website Copy
To optimize your website, you have to make sure that the page contains the keyword in certain strategic places, such as:
- Page title
- Page body
- Image file names
- Alt tag of images
- Meta descriptions tag
The website structure is crucial to affect rankings. Layout your website in a manner that requires as few clicks as possible to go from your home page to your product page. This way, the maximum amount of page authority will go from your home page to your product page through internal links.
Writing an SEO-optimized press release is key to gaining visibility with the news or the project you want to communicate.
Before writing a press release, it is necessary to analyze the keywords to position the press release. If the keyword analysis we carry out is correct, our press release may appear in the highersearch results.
To position in the search engines correctly, you must distribute these keywords in the press release text. Keywords in a press release work the same as any web page. The keywords must go both in the headline and in the lead and the body of the announcement.
Do not overuse or repeat the main keyword too much. Google knows when you are keyword stuffing and will penalize you, which is just the opposite of what we want to accomplish.
These are just a few of our SEO-worthy ideas. For more SEO tips, please check out these blog posts: