Marketing

The Marriage Between PR & Marketing: Why Having a Multi-Disciplined Agency at Your Side Works

Public Relations vs. Marketing According to Indeed, “the line between marketing and public relations has blurred in recent years,” but there is still enough difference between the two to warrant hiring an agency for both focuses. Public Relations (PR) focuses mainly on other companies’ and the public’s perception of your business. Press releases can be

Everything You Need to Know About Domain Authority

Domain authority, created by Moz, has been around for a few years and it is gaining more and more traction as search engine optimization (SEO) becomes more competitive and fierce. While domain authority (DA) and SEO are similar, it’s important to note the differences. What Is Domain Authority? In the simplest terms, DA is a

Why You Need Customer Reviews And What To Do With Them

It is easy to assume the importance of customer reviews, which have created a new marketing and communication field that bridges the gap between traditional word-of-mouth and feedback that can influence consumers’ opinions.  Statistics analyze how customers behave before and after using services or buying products, helping develop plans to improve business. Online reviews not

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