Marketing

What about PR?

Public relations (PR) is one of the most misunderstood parts of marketing. Many organizations treat it as a department separate from marketing to avoid mixing it with advertising and other promotional efforts, but in the end, there is one unified purpose for PR and marketing: creating awareness about your company. It’s not just glitz and

What is Marketing Automation?

While not a new concept, marketing automation tools can be confusing for some. Originally developed for email campaigns, nowadays these complex platforms can help marketers and small business owners automate many marketing actions. According to Forbes, “The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual

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