Marketing

Why You Need Customer Reviews And What To Do With Them

It is easy to assume the importance of customer reviews, which have created a new marketing and communication field that bridges the gap between traditional word-of-mouth and feedback that can influence consumers’ opinions.  Statistics analyze how customers behave before and after using services or buying products, helping develop plans to improve business. Online reviews not

Planning your Marketing During a Pandemic

The global health crisis resulting from the spread of COVID-19 is generating changes in personal and professional habits. Brands and companies are rushing to change their marketing plans to meet business objectives in this new environment. To help marketers make the right decisions, here are some tips for planning your marketing strategy during a pandemic:

Home Technology Professionals: How to Manage Digital PR in the AV Industry Part 2

In our last blog post, we discussed various strategies that fall under the digital PR umbrella. Today, we are discussing even more digital PR strategies for home technology professionals. More Digital PR Strategies for the AV Industry Video Campaigns Video campaigns can be a great alternative for those that are still intimidated by live videos.

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