Sales and Business Development

The Big Show Was Cancelled – What’s Next?

SXSW is canceled. ISC West is postponed until the swelter of July in Las Vegas. We feel bad for the CEDIA and AVIXA system integration companies that depend on our scheduled trade events to get information about new product and service offerings. CEDIA and AVIXA manufacturers depend on shows like InfoComm and CEDIA EXPO to

Presenting at CEDIA Expo? 6 Tips for An Impactful Presentation

CEDIA Expo

Aww, PowerPoint… most of us have a love-hate relationship with this handy presentation program. We’ve all sat through ā€˜The.Most.Boring.Presentation.Ever’. at some point in our lives and while we stare at the crammed paragraphs in each slide, we must have probably wondered, ā€œare my presentations this bad?ā€. To make sure you don’t make the list of

What’s in a Corporate Identity?

Some consumer electronics business owners aren’t 100% sure what a marketer means when they say ā€˜corporate identity’. It can seem like an ambiguous term. Put plainly, a corporate identity communicates your brand visually (more on that, here). Today, we’re going to jump right in to the different elements that form your corporate identity. Elements You’ll

Every Consumer Technology Business Needs a Brochure

Although many consumer technology business owners see digital marketing as the most important revenue-generating marketing activity, it’s still not time to discount trusted analog materials. Analog materials, those that you actually hold in your hand, are an important and effective tool to keep in your marketing toolkit. Why? Because every savvy business owner understands the

Did you know we create some really
great original content?

Jump on board if you'd like us to share it with you. We only send monthly.

Your email will never be shared with a third party.