When talking about marketing strategy, it doesn’t matter as an AV integrator you are in the B2B or B2C arena, people want to do business with people. Preferably with people that they know and trust. You need to give them something to talk about. How, you might ask?

When you talk about the innovative things that you’re doing, how you are different from the competition, your success, etc. and you distribute those messages adequately, you give life to your message. It can spread beyond what you could have ever imagined.

Today, we’re going to discuss a few of the best strategies to amplify your message. Let’s get some people talking about you!

Marketing Strategies for AV Integrators to Amplify Their Message

Public Relations

Public relations is probably one of the most misunderstood and underappreciated concepts in marketing. Some business owners think of public relations as “free advertising”, but that it is not. It is neither free, nor advertising. When done correctly, public relations has a power rivaled by few. You can basically build a brand on good PR. But get it straight: PR is a time consuming and labor-intensive process. We’ll talk further about this in an upcoming blog post.

Awards

What gives you more credibility than being able to say you won X award? Being recognized in your industry is a definite business advantage. Awards are an instant endorsement; they elevate your product or service above the competition. They speak volumes to your customers and prospects.

Nevertheless, be warned, the award submission process can be complicated. You must be willing to spend time filling out questionnaires and will, most likely, have to pay an award submission fee. It’s something you have to give yourself enough time to prepare by getting appropriate photos and video, permission to feature your work or product if needed, complete the entry and then make sure you can tell the judges why your entry should win.

Social Media

Social media has turned into the ultimate credibility builder (or destroyer!). Why? Because it’s the place where you get the real deal from customers. If your customer service is subpar, you can be sure there will be someone talking about it on social media. On the flip side, if your product or service delights people, you’ll most likely get more customers through your social media channels. Don’t underestimate the power of social media.

Trade & Consumer Shows

We’ve heard so many business owners swear that their product sells itself… if they could only come face to face with their consumer. Well, guess what? You can. Trade shows are an incredible business tool, when managed correctly. They are expensive, time consuming and can be a pain in the neck, yet the networking and face to face opportunities they provide are unrivaled.

This is just a taste of a what a few amplifying strategies can do for your business. Stay tuned to our next blog posts to learn more about each one.