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Everything You Need to Know About Domain Authority

Domain authority, created by Moz, has been around for a few years and it is gaining more and more traction as search engine optimization (SEO) becomes more competitive and fierce. While domain authority (DA) and SEO are similar, it’s important to note the differences. What Is Domain Authority? In the simplest terms, DA is a

Why You Need Customer Reviews And What To Do With Them

It is easy to assume the importance of customer reviews, which have created a new marketing and communication field that bridges the gap between traditional word-of-mouth and feedback that can influence consumers’ opinions.  Statistics analyze how customers behave before and after using services or buying products, helping develop plans to improve business. Online reviews not

Planning your Marketing During a Pandemic

The global health crisis resulting from the spread of COVID-19 is generating changes in personal and professional habits. Brands and companies are rushing to change their marketing plans to meet business objectives in this new environment. To help marketers make the right decisions, here are some tips for planning your marketing strategy during a pandemic:

The Importance of Owning Your Digital Assets

What are Digital Assets? Most organizations are shocked to learn how little control they have over their digital assets. Unlike traditional business assets, digital assets can be difficult to locate. Digital assets can range from your social media accounts to your website domain and your website content management system (like WordPress, Magento, Joomla, Shopify, and

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