The global health crisis resulting from the spread of COVID-19 is generating changes in personal and professional habits. Brands and companies are rushing to change their marketing plans to meet business objectives in this new environment. To help marketers make the right decisions, here are some tips for planning your marketing strategy during a pandemic:
Creating a marketing budget for your AV company is essential to achieve success and maximize your investment. It is important to know what actions you will take, analyze the results of those actions, identify the team members involved, and the milestones to be covered. Planning, coordinating, and drawing conclusions from each action will allow us
When it comes to SEO website optimization, there is a lot you can be doing if you want to get more traffic, increase sales, and have higher conversions. This blog post will delve into the easiest SEO strategies to optimize your website. Add Scripts from your Videos to your Website Video transcripts play a key
What are Digital Assets? Most organizations are shocked to learn how little control they have over their digital assets. Unlike traditional business assets, digital assets can be difficult to locate. Digital assets can range from your social media accounts to your website domain and your website content management system (like WordPress, Magento, Joomla, Shopify, and
We can have the best written, best planned, and distributed content in the world, but if we do not optimize our site for SEO, it will not be easy for us to get into the first positions of search results. Here are some SEO tools and techniques that can facilitate this work. SEO Tools to
Working remotely is a far more common than it was a year ago. From companies that have had full-time remote employees for years, to those that are just transitioning to a WFH scenario, we must adapt to what this new reality entails. How do you connect with your co-workers? How do I find that file
For many, working from home is the new norm. While it started as an emergency measure during the pandemic, many companies have realized that their employees are, indeed, more productive while WFH. WFH certainly has its perks; wearing your favorite leggings, cooking a healthy lunch every day… WFH can be comfortable and helps you save
All different kinds of businesses use online email marketing platforms: bloggers, freelancers, small businesses, medium-sized businesses, and many other groups. Even with the rise of social media, email marketing still has yet to be dethroned as the most efficient and effective way to keep your customers up-to-date and coming back to make more purchases. However,
Watch industry marketing veteran Coleen Sterns Leith and manufacturers representative and distributor Dave Silkin as they discuss the past and current situation of the AV market. Hosted by MEPO.
The world has changed and marketing along with it. The current environment merely expedited the digital transformation that so many companies have put off for so long. Companies do not have a choice at this point. Whether you sell your products/service to other businesses or consumers, the best way to reach them is digitally. Direct mail,
SXSW is canceled. ISC West is postponed until the swelter of July in Las Vegas. We feel bad for the CEDIA and AVIXA system integration companies that depend on our scheduled trade events to get information about new product and service offerings. CEDIA and AVIXA manufacturers depend on shows like InfoComm and CEDIA EXPO to
In our last blog post, we shared two B2B marketing strategies that AV integrators can look into to up their marketing game in 2020. Today, we are sharing two more strategies to consider in the new year. Exploiting Social Media for Lead Gen Many B2B professionals, including AV integrators, aren’t exploiting social media as much
2020 just rolled around and with it brings new advancements that are relevant for any B2B scenario, including AV integrators. Now more than ever, B2B customers are researching online before making a purchasing decision. Millennials are also a growing force in the workforce. What does this all mean for AV integrators looking to make a
In our last blog post, we discussed various strategies that fall under the digital PR umbrella. Today, we are discussing even more digital PR strategies for home technology professionals. More Digital PR Strategies for the AV Industry Video Campaigns Video campaigns can be a great alternative for those that are still intimidated by live videos.
As we’ve mentioned before, digital PR in the AV space is in essence traditional PR using digital methods and strategies to reach audiences. But what does this mean for home technology professionals exactly? In this blog post, we will discuss the specific types of efforts that fall under digital PR. Digital PR Efforts for Home