Watch industry marketing veteran Coleen Sterns Leith and manufacturers representative and distributor Dave Silkin as they discuss the past and current situation of the AV market. Hosted by MEPO.
The world has changed and marketing along with it. The current environment merely expedited the digital transformation that so many companies have put off for so long. Companies do not have a choice at this point. Whether you sell your products/service to other businesses or consumers, the best way to reach them is digitally. Direct mail,
SXSW is canceled. ISC West is postponed until the swelter of July in Las Vegas. We feel bad for the CEDIA and AVIXA system integration companies that depend on our scheduled trade events to get information about new product and service offerings. CEDIA and AVIXA manufacturers depend on shows like InfoComm and CEDIA EXPO to
In our last blog post, we shared two B2B marketing strategies that AV integrators can look into to up their marketing game in 2020. Today, we are sharing two more strategies to consider in the new year. Exploiting Social Media for Lead Gen Many B2B professionals, including AV integrators, aren’t exploiting social media as much
2020 just rolled around and with it brings new advancements that are relevant for any B2B scenario, including AV integrators. Now more than ever, B2B customers are researching online before making a purchasing decision. Millennials are also a growing force in the workforce. What does this all mean for AV integrators looking to make a
In our last blog post, we discussed various strategies that fall under the digital PR umbrella. Today, we are discussing even more digital PR strategies for home technology professionals. More Digital PR Strategies for the AV Industry Video Campaigns Video campaigns can be a great alternative for those that are still intimidated by live videos.
As we’ve mentioned before, digital PR in the AV space is in essence traditional PR using digital methods and strategies to reach audiences. But what does this mean for home technology professionals exactly? In this blog post, we will discuss the specific types of efforts that fall under digital PR. Digital PR Efforts for Home
When you think of PR, you might think of getting mentions on media outlets, industry associations such as CEDIA, AVIXA and CTA, sending out press releases, or even giving press conferences – and you’re right. But nowadays, the tools used to get recognition have evolved, putting aside traditional distribution methods in favor of digital ones.
Email marketing is the best resource to get in front of your consumers one-on-one, with the ability to send personalized content to each of your audience segments. Email marketing is far from dead. Email marketing has come a long way. Nowadays, you can pretty much slice and dice your email list with as many fields
When it comes to email marketing, there are many things Home Technology professionals can consider. From setting up your marketing automation platform to sending out successful email campaigns, you’ll want to make sure to dot your i’s and cross your t’s. But now that you have all that ready, what should you send? Here are
There’s no doubt that videos are a great tool to promote your AV business. AV professionals can tell their story visually, highlight product features and share their experience at events, among many other things. One must keep in mind though, that video distribution is as important as developing the video! Without an effective distribution strategy,
In our last blog post, we shared six tips for impactful presentations. Whether you are a seasoned presenter or new to the game, here are even more recommendations when you are making a CEDIA Expo presentation. The Makings of a Great CEDIA Expo Presentation Come prepared The presentation gods like to play a little trick
Aww, PowerPoint… most of us have a love-hate relationship with this handy presentation program. We’ve all sat through ‘The.Most.Boring.Presentation.Ever’. at some point in our lives and while we stare at the crammed paragraphs in each slide, we must have probably wondered, “are my presentations this bad?”. To make sure you don’t make the list of
In our last blog post, we started discussing some of the important elements of SEO (Search Engine Optimization) that home technology professionals can do on their own website. Today, we’ll present a few more things you can do to increase your search engine rankings. Search engines, such as Google, but also Yahoo, Bing and others,
Showing up as one of the first Google search results for consumer technology and other relevant keywords can make or break your business. Think about it… when was the last time you visited the second page of the search results when looking for something online? But to get to the top of search results isn’t