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Harnessing work/life balance while WFH

For many, working from home is the new norm. While it started as an emergency measure during the pandemic, many companies have realized that their employees are, indeed, more productive while WFH. WFH certainly has its perks; wearing your favorite leggings, cooking a healthy lunch every day… WFH can be comfortable and helps you save

Home Technology Professionals: How to Manage Digital PR in the AV Industry Part 2

In our last blog post, we discussed various strategies that fall under the digital PR umbrella. Today, we are discussing even more digital PR strategies for home technology professionals. More Digital PR Strategies for the AV Industry Video Campaigns Video campaigns can be a great alternative for those that are still intimidated by live videos.

How to Distribute your CEDIA and InfoComm Event Videos

AV Professionals

There’s no doubt that videos are a great tool to promote your AV business. AV professionals can tell their story visually, highlight product features and share their experience at events, among many other things. One must keep in mind though, that video distribution is as important as developing the video! Without an effective distribution strategy,

Presenting at CEDIA Expo? 6 Tips for An Impactful Presentation

CEDIA Expo

Aww, PowerPoint… most of us have a love-hate relationship with this handy presentation program. We’ve all sat through ‘The.Most.Boring.Presentation.Ever’. at some point in our lives and while we stare at the crammed paragraphs in each slide, we must have probably wondered, “are my presentations this bad?”. To make sure you don’t make the list of

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