We're Your Partner in Your Success

Founded in 1997 by CEDIA, AVIXA (formerly InfoComm) and Consumer Technology Association (CTA) industry expert Coleen Sterns Leith, Marketing Matters focuses on creative marketing, strategic communications, public relations campaigns, digital assets, social media, SEO services, website development and advertising materials.

Marketing Matters employs a multidisciplinary team of public relations and marketing specialists, programmers, writers and graphic designers to offer concept-through-creation communications and marketing services to clients both big and small.

Founded in 1997 by CEDIA, AVIXA (formerly InfoComm) and Consumer Technology Association (CTA) industry expert Coleen Sterns Leith, Marketing Matters focuses on creative modern marketing, strategic communications, public relations campaigns, digital marketing, social media, SEO services, website development and advertising materials.

Marketing Matters employs a multidisciplinary team of public relations specialists, marketing services experts, programmers, writers, and graphic designers to offer concept-through-creation communications and marketing services to clients both big and small.

Our AV and technology-focused firm specializes in a range of technology businesses, from consumer electronics, custom installation, pro AV, start-ups and high-end home goods to professional services, consumer marketing, security and B2B.

Marketing Matters recognizes the importance of giving back. The agency supports local non-profit organizations and currently works closely with Boys & Girls Clubs of the Suncoast and The Kind Mouse, a local food source for children in need. Coleen is a former board chair and board member of Big Brothers Big Sisters of Broward County.

In addition, we regularly volunteer with key AV trade organizations. Coleen is a member of the CTA Smart Home Division and Audio Division boards and participates in CTA’s Small Business Council and Artificial Intelligence Working Group. She also serves on both CEDIA and CTA’s Workforce Development committees – a passion of hers.  She is a founder and co-leader for AVIXA’s Women Council Tampa Bay group.

Our core values of transparency, communication, credibility, accountability and flexibility steer our daily decisions.

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