Public relations is one of the central pillars of successful businesses; commercial and residential AV manufacturing companies that respect this critical role are well on their way to a more effective marketing strategy and business tactic on the whole. However, what does a PR expert offer that other individuals in your hierarchy don’t? What makes
Public Relations vs. Marketing According to Indeed, “the line between marketing and public relations has blurred in recent years,” but there is still enough difference between the two to warrant hiring an agency for both focuses. Public Relations (PR) focuses mainly on other companies’ and the public’s perception of your business. Press releases can be
Domain authority, created by Moz, has been around for a few years and it is gaining more and more traction as search engine optimization (SEO) becomes more competitive and fierce. While domain authority (DA) and SEO are similar, it’s important to note the differences. What Is Domain Authority? In the simplest terms, DA is a
When it comes to SEO website optimization, there is a lot you can be doing if you want to get more traffic, increase sales, and have higher conversions. This blog post will delve into the easiest SEO strategies to optimize your website. Add Scripts from your Videos to your Website Video transcripts play a key
In our last blog post, we discussed various strategies that fall under the digital PR umbrella. Today, we are discussing even more digital PR strategies for home technology professionals. More Digital PR Strategies for the AV Industry Video Campaigns Video campaigns can be a great alternative for those that are still intimidated by live videos.
As we’ve mentioned before, digital PR in the AV space is in essence traditional PR using digital methods and strategies to reach audiences. But what does this mean for home technology professionals exactly? In this blog post, we will discuss the specific types of efforts that fall under digital PR. Digital PR Efforts for Home
When you think of PR, you might think of getting mentions on media outlets, industry associations such as CEDIA, AVIXA and CTA, sending out press releases, or even giving press conferences – and you’re right. But nowadays, the tools used to get recognition have evolved, putting aside traditional distribution methods in favor of digital ones.
SoundTube Entertainment’s IPD-Hub 2 DSP Amplifier enables IP-based distribution for traditional 70v/100v audio Overland Park, Kan. – Dec. 5, 2019 – MSE Audio, parent company of SoundTube Entertainment, Soundsphere, dARTS, Phase Technology, Induction Dynamics, SolidDrive and Rockustics, announces the SoundTube Entertainment IPD-Hub 2 DSP Amplifier featuring Dante-enabled audio distribution is now shipping. The IPD-Hub 2
Winning a CEDIA award is a big deal! You worked hard to put everything together to deliver a winning submission on time, you paid the expensive fee, and now your hard work has paid off. What’s the next step? Letting the world know how amazing your product or service is. Promoting your CEDIA award Once
What says more about your consumer technology product as a leader in your field than being recognized by industry experts? Winning an award such as CEDIA, AVIXA or CTA can do wonders for your business, giving you an instant credibility boost and enhancing your reputation among your customers, prospects and even your competition. Many people
Public relations (PR) is one of the most misunderstood parts of marketing. Many organizations treat it as a department separate from marketing to avoid mixing it with advertising and other promotional efforts, but in the end, there is one unified purpose for PR and marketing: creating awareness about your company. So what can you do
Marketing Matters Minute – Episode 9 – Creating Amazing Award Submissions for CEDIA, AVIXA, and CTA Awards
When talking about marketing strategy, it doesn’t matter as an AV integrator you are in the B2B or B2C arena, people want to do business with people. Preferably with people that they know and trust. You need to give them something to talk about. How, you might ask? When you talk about the innovative things