The Importance of High-Quality Content for Your Digital Content Strategy
You’ve been developing content for your brand since day one; you’ve always heard that content is king when it comes to marketing, and have always made sure that your website and social media platforms are well-stocked. However, did you know that the quality of that content is also critical to your digital content strategy? Developing an effective content strategy is more reliant on high-quality content than you might realize. Let’s take a look at why quality matters when developing an effective content strategy.
If your content is worthy, the masses will share it. This not only will give you free advertising, but it will also help new customers build a positive rapport with your brand. Plus, we all know how important social media is when developing a digital content strategy.
Google (and other search engines) prefer to serve high-quality content in search queries. Regardless of whether or not a keyword is “difficult” to rank with, you should always be striving for quality when it comes to your content.
Click-through rate (CTR) is a measure of how many people arrived at the page your content lives on, were impacted by your content, and proceeded to investigate your business more. CTR is important for acquisition purposes; a higher CTR means you are getting more business.
Aside from the basics (correctness, proper grammar, no typos, proper spelling, and proper word usage), what makes “high-quality” content for your business may differ greatly from another business. The main consideration when developing content with the intention of quality is your target audience. The goal of your content is to connect with clients and end-users on a personal level. By providing them with useful, easy-to-understand, relevant information, you can both build rapport with them and increase your sales.
As we mentioned above, you’ll know your content is targeted well and is of high quality if there is good engagement with the content or the brand through that content. Social media sharing is also a good indication of the quality of your content; however, some topics don’t lend themselves well to being shared. Depending on the niche your business falls into, there will be plenty of ways to evaluate the effectiveness of your content.
You’ll also be able to tell if your content is “high-quality” if it has a high CTR. Keep in mind that there are usually many contributing factors to this value, including webpage speed, the quality of your advertising copy, the keyword you bid for, your brand’s rapport, your social media presence, and the quality of the content you’ve created.
Is your business looking for ways to increase its online presence and build rapport with customers? Marketing agencies like Marketing Matters are professionals that specialize in both developing high-quality content and marketing that content to grow your business. Our digital content strategy experts can help you develop an effective content strategy (and execute it). Get in touch with us today to learn more about how we can boost your sales.