Account-based marketing allows security integrators to truly personalize their messaging, offers and content for each customer to better resonate with their needs. Security integrators can learn a lot from B2B marketers, who are finding business success with one of the latest trends — account-based marketing (ABM). ABM is when you treat every customer, account, or
You work hard to run your consumer technology business! You work hard to run your consumer technology business and always try to do the right thing, yet that challenging customer decided to go online and speak badly about your company and team. Don’t fret. There are a few things you can do to mitigate the
It’s no surprise that virtually all seniors want to live independently and stay home as they age, a key finding in CTA’s 2019 Active Aging: Consumer Perceptions and Attitudes study, commissioned by the CTA Foundation. Caretakers and seniors agree that technology will help them do just that. As people seek to stay active, healthy and independent as
Buying technology hardware for your business is a big decision, whether you’re talking about laptops, smartphones or POS terminals. The latest and greatest to hit the market will always be appealing. But it may not be the best answer for every business or in every situation. For instance, it might be more cost-effective to consider
Technology is improving lives across the globe, and the newest innovations that enable people of all ages and abilities to live independently will be on display at CES 2018. With more than 7,000 media expected, the cutting edge technologies of tomorrow will dominate the news outlets. The CTA Foundation is focused on telling the stories behind
The only consistent truth in the world of tech is that the landscape will change quickly and often. The question most CEOs have is: In the midst of so many changes, how can I keep my company relevant? In Ultra Hi-Def Marketing, Coleen Sterns Leith shares her proprietary methods that have allowed her clients to stand
This week’s show features our host Ron Callis interviewing Coleen Sterns Leith from her home office in St. Petersburg, FL. Coleen has been running her PR & Marketing firm Marketing Matters since 1997. She recently published a book titled Ultra Hi Def Marketing, written to help tech startups reach world domination in the tech industry.
Original Source: cepro.com