SEO-Friendly Online Placements
In our last blog post, we started discussing some of the important elements of SEO (Search Engine Optimization) that you can do on your own website. Today, we’ll present a few more things you can do to increase your search engine rankings.
Search engines, such as Google, but also Yahoo, Bing and others, are constantly updating their search algorithms in order to give people the best results possible. This means you have to stay on top of the ever-changing SEO game. Thankfully, there are some basics that are constant, and by making sure that you check off all these boxes, you can be well on your way to inching towards the top of your most important search keywords.
Other SEO Basics to Consider
Getting your company listed in a variety of directories can do wonders for your SEO. You’ll want to choose directories that are relevant to your business, but a few ideas are:
- Chamber of Commerce
- Local media business listings
- Industry publications or associations listings
- City business index
For more, here’s a blog post with 57 business directories for small businesses.
Reviews give you instant credibility, and search engines award businesses that customers support. You have to actively ask your customers for reviews! Here are a few places you’ll want to make sure you have a presence if these are relevant to your business. You should also make a practice of monitoring these sites to check out what your customers are saying about you:
- Google My Business
- Angie’s List
- Better Business Bureau (BBB)
Inbound links are when another website links to your website. Inbound links give your website incredible authority. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It takes into account links to the root domain (your home page), as well as the total amount of links. Although it isn’t a metric used by Google, it’s a good measure to see how you are doing in the inbound link department.
A few ways to increase the number of inbound links are:
- Press releases – when a media outlet publishes your press release, you’ll usually get a link back to your website. That being said, make sure to include a link to your website in the release you distribute.
- Guest posts – You can contribute your knowledge and expertise to relevant industry publications. In exchange, you’ll get a link to your website and you position yourself as an expert in your field.
- Content links – Make sure your industry contacts know about your good content by sharing it with them and encouraging them to link back to it on their own website.
- Interviews – Another great way to establish credibility and get inbound links is to position yourself as the industry expert. A good PR agency can help you with this.