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Why You Need Customer Reviews And What To Do With Them

It is easy to assume the importance of customer reviews, which have created a new marketing and communication field that bridges the gap between traditional word-of-mouth and feedback that can influence consumers’ opinions.  Statistics analyze how customers behave before and after using services or buying products, helping develop plans to improve business. Online reviews not

How to Distribute your CEDIA and InfoComm Event Videos

AV Professionals

There’s no doubt that videos are a great tool to promote your AV business. AV professionals can tell their story visually, highlight product features and share their experience at events, among many other things. One must keep in mind though, that video distribution is as important as developing the video! Without an effective distribution strategy,

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