SXSW is canceled. ISC West is postponed until the swelter of July in Las Vegas. We feel bad for the CEDIA and AVIXA system integration companies that depend on our scheduled trade events to get information about new product and service offerings. CEDIA and AVIXA manufacturers depend on shows like InfoComm and CEDIA EXPO to
There’s no doubt that videos are a great tool to promote your AV business. AV professionals can tell their story visually, highlight product features and share their experience at events, among many other things. One must keep in mind though, that video distribution is as important as developing the video! Without an effective distribution strategy,
In our last blog post, we started discussing some of the important elements of SEO (Search Engine Optimization) that home technology professionals can do on their own website. Today, we’ll present a few more things you can do to increase your search engine rankings. Search engines, such as Google, but also Yahoo, Bing and others,
Showing up as one of the first Google search results for consumer technology and other relevant keywords can make or break your business. Think about it… when was the last time you visited the second page of the search results when looking for something online? But to get to the top of search results isn’t
An app might sound like a tempting strategy for AV integrators. Everyone has one, right? With people constantly on their phones, apps can be an enticing and attractive marketing strategy to expand your mobile reach. If you are thinking about developing an app for your business, there are certain things to consider. What AV Integrators
In our last blog post, we talked about the new king of content: Video. We shared an overview of the different styles of product video that you could consider. In this post, we delve in deeper with a few specific types of videos that will promote your business and support your customer in every phase.
Landing pages are an essential component of most digital marketing strategies in the AV industry. It’s the place where visitors land on your website after they click on an ad, where reciprocal relationships start, with the potential customer declaring their interest in learning more about your company’s products and services. Filling out a form on
One of the most common oversights we see on consumer technology websites especially in small to medium businesses is not making the most of their About Us page. This is a huge mistake because the About Us page on your website is the third most visited webpage after the homepage and contact page. It’s where
By now you know that a website is a necessary tool for doing business today. It presents your consumer technology business to the world, showcases your products and services, communicates your brand and values, and serves as a platform for prospects to connect with you. Your website can be a huge revenue-generator for your business.
When the most popular kid in school saves you a seat at the cool table during lunch, and then offers you advice on the stuff that really matters – how to dress, how to pass notes in Ms. Violette’s class, how to ace Mr. Leo’s math test, and how to score an invite to Cameron’s
Those shoes are so cool! You saw them on your tablet – thanks to Zappos targeted marketing on your Facebook feed – then found them on the Zappos app. You drooled a bit, then placed the shoes in your Zappos digital shopping cart. But before you could finish your transaction, you had to jam out