The Marriage Between PR & Marketing: Why Having a Multi-Disciplined Agency at Your Side Works
Public Relations vs. Marketing
According to Indeed, “the line between marketing and public relations has blurred in recent years,” but there is still enough difference between the two to warrant hiring an agency for both focuses. Public Relations (PR) focuses mainly on other companies’ and the public’s perception of your business. Press releases can be used to lessen the blow of devastating news, but that’s not all a PR firm is good for. Public relations is also used to build the relationship between your client and your brand; PR is regularly used to increase excitement about new services and business changes.
Marketing, on the other hand, focuses only on the customer’s direct interest in the business’s product or service – rather than the brand itself. This critical business component relies on several avenues of media to promote the sale of and interest in your products. Written content like case studies, advertising, blog posts, and other copywriting or design tactics are a big part of marketing; logos/branding, print/digital/video ads, websites and landing pages, SEO, brochures, and emails, to name just some, are all very important, too.
PR and Marketing Are Both Essential for AV Businesses
Many businesses think that they can forgo a PR involvement since they already spend a lot of time on marketing; however, this couldn’t be further from the truth. Your clientele chooses to do business with you for several reasons: who you are as a company, what you sell, how you sell it, and how you support it. For this reason, the four pillars of a successful business venture are:
- Insightful public relations management
- Creating dynamite products and services
- Marketing efficiently to the target audience
- Offering superb customer service
Sometimes, it can be hard to find a team that can do all of those things and do them well. As an AV business, you will be best served by hiring a multi-disciplined marketing agency.
What Is a Multi-Disciplined Marketing Agency?
In the AV industry, it’s critical that you hire a marketing agency that knows your business. Better yet, select an agency that doubles as a public relations firm. This way, the impact of your marketing efforts will be increased, and any issues can be resolved as soon as they arise.
PR for the AV industry
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their audiences.”
From strategic planning to helping you fulfill your business mission, PR agents are there to help you succeed. In the AV industry, this can sometimes get a bit complicated. Marketing agencies implement strategies for many AV industry businesses – successfully. Work with a team that has your back.
Marketing for the AV industry
“Marketing is the business of promoting and selling products and services, which includes research and advertising”
Your business does more than just sell equipment; perhaps you provide full contracting services for new construction or remodels. Whatever you need to sell, you also need to market to your target audience – this is where marketing comes into play. A multi-disciplined marketing agency will ensure that every dollar you spend has a multi-faceted impact on your target audience.
Make sure you hire a marketing company that knows your business niche inside and out.