Home Technology Professionals: How to Manage Digital PR in the AV Industry Part 2
In our last blog post, we discussed various strategies that fall under the digital PR umbrella. Today, we are discussing even more digital PR strategies for home technology professionals.
More Digital PR Strategies for the AV Industry
Video campaigns can be a great alternative for those that are still intimidated by live videos. You have more time to plan what you are going to say, can cut and repeat a part you aren’t satisfied with, and can also edit the video to add graphics.
You can do videos with recommendations related to your industry, demonstrate product features and/or updates, interview your employees about their expertise, share your event experience, and even answer common questions about your products and/or services.
Even more than with live videos, mind the quality of your video productions. You don’t need to have fancy equipment, but you can get yourself a tripod, some lights, and a microphone to film your videos.
To edit your videos, you can do it yourself using apps such as iMovie or hire someone to do it for you. Most importantly, make sure to always close your videos with some sort of contact info so people can get in touch if they want more information.
Experiential campaigns are just what they sound like. They offer an experience tied to your product or service. Whether this is the opportunity to try it out, a consultation, playing a game… these give your audience the opportunity to experience your brand.
Experiential campaigns many times have an in-person element to them. For example, you can offer free consultations in events that you will be attending. Or you can give people the opportunity to demo your product.
Give experiential campaigns a digital twist by making sure you promote them before, during and after on social media. This can multiply your reach exponentially.
We’ve already mentioned influencers a few times, but it’s worth having its own bullet point. Influencers are such an important part of the digital PR landscape that can benefit brands immensely. Why? Because they have the audience’s trust, way more than any brand could possibly have.
Every industry has those leaders that people just listen to. To find them, you can do some research online. Google an interesting topic and see what pops up: Is there a great blog on the topic? How about a popular YouTube channel? Dig around on social media and ask your closest customers, who do they follow (and trust!)?
Study influencers to make sure they align with your brand and reach out to the ones that do, but do it personally. Don’t send a massive email or a cut and paste message. In your message, mention what you like about their online presence and why you think your brand is a good fit. Remember, this is meant to be a mutually beneficial relationship, if you put effort into it, you can enjoy a long-term relationship that can reap many rewards.