What PR Can Do for Your AV Business
Public relations is one of the central pillars of successful businesses; commercial and residential AV manufacturing companies that respect this critical role are well on their way to a more effective marketing strategy and business tactic on the whole. However, what does a PR expert offer that other individuals in your hierarchy don’t? What makes public relations so important?
Commercial and Residential AV Manufacturers
Regardless of whether you produce AV equipment for residential customers or commercial applications, your business operates much like every other business in America. You have a marketing team that handles new client acquisition and seeks to see clients return time and time again. Like most other companies, commercial and residential AV manufacturers also need a strong PR presence.
PR for the AV Industry
Let’s take a look at three main ways a PR firm can help you,as a business in the AV industry:
Increase Exposure to Potential Clients
Many businesses fall into a trap: marketing and PR are, in fact, separate entities. Marketing involves the creation of advertisements and direct promotion of content to different platforms. However, hidden in between these steps is a critical consideration: how your target audience will perceive each and every advertisement and social communication. PR experts operate within this area, optimizing your content so that it appeals to the right people at the right time.
Create News Buzz Within Industry Publications
Do you have something new coming? You might think it’s a great idea to have an article written up, posted to your blog, then promoted on social media; while this will be a large part of your release announcement strategy, you should first consult with a PR agent. Your PR specialist may have some ideas about how to word certain things or avoid talking about certain features until they are more in line with customer expectations.
In addition, PR firms have connections that can be the difference between a successful, hyped-up launch and just another day at the office. For example, AV industry-specific public relations experts may have an in with big names like CEDIA or Commercial Integrator.
Help You Manage Your Brand
Public relations is just as critical as marketing because it directly influences how customers perceive your brand. For this reason, PR specialists are constantly evaluating the impact that each move has on your business’s persona. Your ideal situation involves running everything by a PR specialist – this will ensure that there will be no unexpected backlash or negative impacts for any move your company makes.
As you can see, public relations is one of the main components of a successful business, regardless of the company’s focus and niche. Save yourself the headache by hiring a marketing agency with an in-house PR team; this way, all content will be created and approved by the same channel.