Today Google “pushed the button” on a new search algorithm which would begin to factor in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller screens would see their ranks downgraded as a result. You can read more what Google considers “mobile friendly”. These changes should
Early last month we were all really amused with the marketing gimmick employed by iStock, Getty Images and Fox to promote the movie Unfinished Business. The campaign showed Vince Vaughn and other cast mates Photoshopped into cheesy/boring stock images. As part of the promotion, all rights were granted for using these images without any cost.
What do you do when winter gives you lemons? You make lemon snow cones, of course. We can all agree this winter was unusual for the lot of us. Fortunately Spring has sprung, and we’re looking forward to sunny days again. As we look back, Marketing Matters would like to pay homage to some very
We consider a website to be like a garden – if left unattended weeds will eventually pop up. There are many reasons to keep your website updated… Search Engines rank websites higher based on the level of consistent updating Frequently updating can prevent misinformation to potential/current clients Broken links can convey a negative perception of
Here we are in Q4 2014, approaching the new year, and so many marketers are ignoring the fork in the road. It’s time to commit to your marketing goals for the next twelve months, and if you’re anything like most companies your website is in dire need of attention. So let’s start with the basics: what’s