Let’s talk about advertising for a minute. Many marketers are shifting towards a content-focused approach, hailing that you must provide value to your audience in order to get their attention. While we agree with this principle, in the tech industry you must not discount the value of good old advertising. Let’s take a closer look
Barely anyone watches TV in real time anymore. We’re all hooked on Netflix, Hulu, and all sorts of OnDemand TV, specifically so we can skip commercials. Even YouTube gives viewers the option to skip an ad, and the majority of people do. So what’s a business owner to do to ensure that their marketing
It’s 2017 and everyone loves to talk about millennials: They’re either too entitled, or they bring innovation to the table. Love them or hate them, one fact is indisputable: Social Media has become their way of life. Most of them use it to get their news, to network with peers, to stay in touch with
What is the difference between “owned”, “earned” and “paid” media and what does it mean for your digital strategy? Think of earned, owned and paid media as part of the whole and all contribute to a complete digital marketing strategy. Owned media is any web property that you can control and is unique to your
Knowing the difference between an advertising and PR agency is crucial to any business looking for a technology PR agency or advertising agency. In a world that is run by bigger and better technology and social media, you will want to get the biggest bang for your buck, and knowing the difference between these two
What is a lumpy mailer? Well, lumpy mailers may just be the best kept secret of direct marketing. When the mail arrives, most folks briefly swish through it to collect the checks, ignore the bills for the moment, and throw the rest in the trash. The lumpy mailer is an exception to that process. So
By Coleen Sterns and Team I’m one of those folks who watch the Super Bowl for the ads rather than the game. This year was an outstanding year. Budweiser’s Puppy Love was my mushy top pick – days before the actual airing. Bud did a brilliant pre-game launch through social media and the spot had over
How many times have you watched a television commercial that made you laugh uncontrollably, sing-along out loud to the catchy jingle, or have you mesmerized at the incredible stunt performance; all to forget the brand or product being promoted just minutes later? Often times, this phenomenon of clever entertainment features short-term audience satisfaction without any
Reporting to the Director of Marketing, this full-time position will be responsible for assisting the marketing team design and build creative brand promotion campaigns for Marketing Matters and its clients. This individual will participate in a full range of marketing efforts, including: brand identity development, trade show graphics, targeted marketing email and direct mail campaigns,
Often times, we see practical examples of companies that are achieving great things as a result of hard work. Even the businesses with great products can be trounced by a compelling marketing campaign from their competitors. We have reached the second week of February; the time of the year where we have all collectively decided
Marketing Matters, established in 1997, is a full service integrated marketing and public relations agency that works with clients in a variety of industries including consumer electronics and installed technologies. Our work is both B2B and B2C focused. We are seeking a creative, detailed, self-starting team member experienced in both public relations and marketing.
QR stands for Quick Response code. You’ve seen them. It looks like a pixilated bar code and it appears on just about everything from magazine ads to posters, to the front of business doors or on the sides of trucks. They are read from the bar code scanner from any smartphone. We at Marketing Matters?
At Marketing Matters, we believe it’s very important for a company to have a mix of different tactics within a communication strategy. No one tool can provide every solution. One very important segment of any company’s communication mix should be advertising. Admittedly, some advertising can seem very costly, but if you pick the right audience
By Kyle E. Glass In this industry (as in most industries), it’s all about being profitable. One of the biggest parts of making money is finding the right person to sell it to. Generating sales leads is an on-going process, and at times can be a bit frustrating if you’re not marketing your business right.