Marketing

How to Distribute your CEDIA and InfoComm Event Videos

AV Professionals

There’s no doubt that videos are a great tool to promote your AV business. AV professionals can tell their story visually, highlight product features and share their experience at events, among many other things. One must keep in mind though, that video distribution is as important as developing the video! Without an effective distribution strategy,

Consumer Electronics Business Owners, Do you Know What is Marketing Automation?

While not a new concept, marketing automation tools can be confusing for some consumer electronics business owners. Originally developed for email campaigns, nowadays these complex platforms can help marketers and small business owners automate many marketing actions. According to Forbes, “The use of a marketing automation platform is to streamline sales and marketing organizations by

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