In our last blog post, we talked about the new king of content: Video. We shared an overview of the different styles of product video that you could consider. In this post, we delve in deeper with a few specific types of videos that will promote your business and support your customer in every phase.
Our president Coleen Sterns Leigh likes to say: If a picture is worth a thousand words, a consumer technology product video could very well be worth a thousand sales! And she’s not exaggerating. While blog posts catapulted content to a starring role in the marketing world, video is now taking over as a fresh, visually
Landing pages are an essential component of most digital marketing strategies in the AV industry. It’s the place where visitors land on your website after they click on an ad, where reciprocal relationships start, with the potential customer declaring their interest in learning more about your company’s products and services. Filling out a form on
One of the most common oversights we see on consumer technology websites especially in small to medium businesses is not making the most of their About Us page. This is a huge mistake because the About Us page on your website is the third most visited webpage after the homepage and contact page. It’s where
As a new AV business owner, you might not have imagined all the information you’ll need to learn. From establishing a billing strategy to understanding international shipping complexities, it can feel like you’re spending more time figuring out how to do things than working on your business. You know what you shouldn’t have to figure
By now you know that a website is a necessary tool for doing business today. It presents your consumer technology business to the world, showcases your products and services, communicates your brand and values, and serves as a platform for prospects to connect with you. Your website can be a huge revenue-generator for your business.
Peek into Marketing Matters’ Proprietary System It’s a story we all know too well… A start-up finally musters up decent funding. It’s list of investors reads like an answer to the question: If you could invite anyone in the world, who would you have at a dinner party? The start-up throws a fabulous launch party,
When was the last time you logged into MySpace? Once upon a time, it used to be the hottest website. Today, it’s the abandoned playground of a bygone era, where we ranked our Top 8 friends and greeted visitors with a song none of them wanted to hear. As with everything else, trends change; and
Starbucks. Disney. Apple. There are so many companies with such a distinctive logo, that no matter where in the world a person is from, or which language they speak, most people will recognize them. And, with that recognition comes all of the characteristics associated with the product: Coffee with obnoxiously long names, fun times for
When you think of Starbucks, Disney, Apple, Nike, and Target, each company has certain elements in common: they offer brand recognition, quality products and experiences, and longevity. And, the reason for each of these qualities is the same: brand consistency. If you want a slice of their successful pie, you have to follow a couple
One of the coolest things about being an entrepreneur is that you get to be your own boss. However, in the words of Spiderman’s Peter Parker, “With great power comes great responsibility.” Owning a business means wearing several hats and juggling marketing, meetings, trade shows, conventions, strategy sessions, and so on, and so forth. Owning
How many ads have you already seen today? Chances are that you scrolled through social media in the morning, and probably caught a couple of them. When you’re driving to work, there are billboards, bus stops, benches, and business vans promoting a service or product. You start up your computer and different websites will bombard