Marketing Matters Minute – Episode 7 – Customer Relationships and Social Media

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April 15, 2019

What is Marketing Automation?

While not a new concept, marketing automation tools can be confusing for some. Originally developed for email campaigns, nowadays these complex platforms can help marketers and small business owners automate many marketing actions. According to Forbes, “The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual

April 8, 2019

Marketing Matters Minute – Episode 8 – Social Media and Crisis Communication

Social media adds an overwhelming complexity within crisis communication. In today’s social media climate, it’s better to be right than fast. Tips are shared for utilizing social media and crisis communications.

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