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How to Distribute your CEDIA and InfoComm Event Videos

AV Professionals

There’s no doubt that videos are a great tool to promote your AV business. AV professionals can tell their story visually, highlight product features and share their experience at events, among many other things. One must keep in mind though, that video distribution is as important as developing the video! Without an effective distribution strategy,

Presenting at CEDIA Expo? 6 Tips for An Impactful Presentation

CEDIA Expo

Aww, PowerPoint… most of us have a love-hate relationship with this handy presentation program. We’ve all sat through ‘The.Most.Boring.Presentation.Ever’. at some point in our lives and while we stare at the crammed paragraphs in each slide, we must have probably wondered, “are my presentations this bad?”. To make sure you don’t make the list of

What Is Account-Based Marketing for Security Integrators and How You Can Profit Off It

Security Integrators

Account-based marketing allows security integrators to truly personalize their messaging, offers and content for each customer to better resonate with their needs. Security integrators can learn a lot from B2B marketers, who are finding business success with one of the latest trends — account-based marketing (ABM). ABM is when you treat every customer, account, or

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