An app might sound like a tempting strategy for AV integrators. Everyone has one, right? With people constantly on their phones, apps can be an enticing and attractive marketing strategy to expand your mobile reach. If you are thinking about developing an app for your business, there are certain things to consider. What AV Integrators
Amazon is a powerhouse. When it comes to retail, there are few places that give you the reach and opportunities that Amazon can. But, is Amazon right for your consumer electronics business? While adding Amazon to your sales channels can sound tempting, you have to carefully consider what it entails and if it makes sense
Let’s talk about advertising for a minute. Many marketers are shifting towards a content-focused approach, hailing that you must provide value to your audience in order to get their attention. While we agree with this principle, in the tech industry you must not discount the value of good old advertising. Let’s take a closer look
In our last blog post, we highlighted a few different types of digital ads that business owners in the tech industry can consider to advertise their businesses. In this blog post, we’ll go into the details of how to create a winning ad to increase conversion once you get them to your website. Creating an
Some consumer electronics business owners aren’t 100% sure what a marketer means when they say ‘corporate identity’. It can seem like an ambiguous term. Put plainly, a corporate identity communicates your brand visually (more on that, here). Today, we’re going to jump right in to the different elements that form your corporate identity. Elements You’ll
Although many consumer technology business owners see digital marketing as the most important revenue-generating marketing activity, it’s still not time to discount trusted analog materials. Analog materials, those that you actually hold in your hand, are an important and effective tool to keep in your marketing toolkit. Why? Because every savvy business owner understands the
In this blog post, we continue listing types of videos you can produce for your business. You can see the first part of this blog series here.[ Newsworthy Videos Newsworthy videos are great to communicate new product features, industry news, mergers or acquisitions, and important PR happenings. You can use an interviewee format in which
In our last blog post, we talked about the new king of content: Video. We shared an overview of the different styles of product video that you could consider. In this post, we delve in deeper with a few specific types of videos that will promote your business and support your customer in every phase.