Marketing Matters is proud to receive two separate awards in the month of November. Business Leader’s 2011 Women Extraordinaire Award Company president Coleen Sterns Leith has been awarded a Business Leader’s 2011 Women Extraordinaire Award. This award is presented to women that are influential leaders within their business or organization, with an extraordinary impact on
By: Kyle E. Glass You’ve probably heard so much about Google+ lately that I couldn’t help but write on the topic. If you’re unfamiliar, Google+ is the hot new social media platform released by Google nearly two months ago. Initially, registration was limited, perhaps to work out kinks or to create demand. Either way, Google
Marketing Matters, established in 1997, is a full service integrated marketing and public relations agency that works with clients in a variety of industries including consumer electronics and installed technologies. Our work is both B2B and B2C focused. We are seeking a creative, detailed, self-starting team member experienced in both public relations and marketing.
By: Kyle E. Glass Marketing no longer can be perceived as a “one-way street”—it’s crucial that you have a “voice” and actively participate in the conversations taking place about your company and its industry. By taking part in the conversation you will build a greater sense of trust and expertise among your target markets. Social
The company my fiancée works for is celebrating its 75th anniversary this year and given the pretty impressive resume this construction company has built over the years, she and I were discussing ways to bring attention to this milestone. Her company has done a pretty good job in commemorating the 75-year anniversary by creating a
By @ColeenL from @MMattersPR I believe we all have an obligation to give back. That’s why I’m involved with both the CEDIA Professional Services Action Team and CEA’s Home Audio Division Board. When helping these organizations, naturally I migrate to the marketing and promotional tasks. It’s no surprise that both groups are using social media
In 1997 Kevin Costner starred in The Postman. If you’re not familiar, it was set in a post-apocalyptic America where Costner stumbles onto a USPS uniform wherin he begins an elaborate con game that ends up rebuilding America. During the flick, Costner has to lie and say that he’s been in touch with the (non-existent)
Bill Gates is believed to have said, “If I was down to my last dollar, I’d spend it on public relations.” It’s no secret that public relations is one of the most effective tools in building awareness for your company, regardless of its size or service and product offering. However, given its effectiveness, many companies
At a recent trade show, while talking with the president of a hopefully-soon-to-be-partner of Marketing Matters, he turned to me and posed a question: “so in your opinion, what does PR look like in 2011?” I spouted off an intelligible answer, but there was a lot I couldn’t cover in our brief chat. The answer,
At Marketing Matters, we believe it’s very important for a company to have a mix of different tactics within a communication strategy. No one tool can provide every solution. One very important segment of any company’s communication mix should be advertising. Admittedly, some advertising can seem very costly, but if you pick the right audience
By Kyle E. Glass In this industry (as in most industries), it’s all about being profitable. One of the biggest parts of making money is finding the right person to sell it to. Generating sales leads is an on-going process, and at times can be a bit frustrating if you’re not marketing your business right.
Despite what some PR experts, gurus, mavens, rock stars or ninjas may tell you, the press release is not dead. In fact, the press release is more alive than ever, but what has suffered a (fortunate) passing, is the press release’s form and function. Years ago, chances are your company would draft a single press
Earlier this week, I traveled to San Francisco to attend the CEA Industry Forum. Between the abundant amount of data (note: CEA is awesome at research) and the excellent networking events (note: members of CEA know how to party, err…“network”), I had the opportunity to attend a break-out session entitled “Secrets to Good Press”. The
This is always an exciting time of year here at Marketing Matters. Our team is amping up for CEDIA Expo 2010, the industry’s largest custom electronics trade show. Catalogs, booth design, email blasts, promo goods, ads, shipping and receiving, press releases, etc.—you name it, we’re doing it. (Special props to Kyle Glass, our Public Relations/Marketing
If your company is exhibiting at CEDIA Expo 2010, I’m sure by now your team has had discussions that begin with the question, “what are we going to do to get people to our booth?” By now, I’m pretty sure you’ve come up with some awesome ideas ranging from product or cash giveaways (SWAG), special