Powerline Control Systems, Inc., the manufacturer of PulseWorx lighting control for residential and light commercial applications, and inventor of Universal Powerline Bus® (UPB) technology, is proud to announce Melissa Hirt & Associates as its 2010 Rep of the Year. “Melissa Hirt continues to amaze us with her enthusiasm and passion for PCS products,” said Scott
Niles Audio, The First Name In Custom Installation®, announced that Crutchfield Corp., one of the nation’s first integrated marketers of consumer electronics products, has been named the Niles 2010 Internet Retailer of the Year. Crutchfield earned the prestigious award based on the company’s easy to use website, its responsive and quality customer support initiatives, and
Let’s get one thing straight: It’s good to be Amish. Bless their hearts, they lead a good, clean simple life. They’re honest. Hard-working. Faithful. Yet, as a professional in the consumer electronics and technology industry, are the Amish your target audience? Of course they aren’t. So then WHY are you continuing to market your high-tech
Let’s get one thing straight: It’s good to be Amish. Bless their hearts, they lead a good, clean simple life. They’re honest. Hard-working. Faithful. Yet, as a professional in the consumer electronics and technology industry, are the Amish your target audience? Of course they aren’t. So then WHY are you continuing to market your high-tech
At a recent trade show, while talking with the president of a hopefully-soon-to-be-partner of Marketing Matters, he turned to me and posed a question: “so in your opinion, what does PR look like in 2011?” I spouted off an intelligible answer, but there was a lot I couldn’t cover in our brief chat. The answer,
Niles Audio, The First Name In Custom Installation®, has launched a new online “live chat” tech support feature on its website, www.nilesaudio.com, to provide custom installers and end users with an even greater level of customer service. The new live chat enables visitors to the site to quickly connect with the Niles technical support team
QR stands for Quick Response code. You’ve seen them. It looks like a pixilated bar code and it appears on just about everything from magazine ads to posters, to the front of business doors or on the sides of trucks. They are read from the bar code scanner from any smartphone. We at Marketing Matters?
Niles Audio, The First Name In Custom Installation®, has introduced the third generation of its DS Directed Soundfield Ceiling-Mount Loudspeaker line, offering custom installers a loudspeaker solution with a winning combination of high design aesthetics, advanced technology and ease of installation. Niles’ DS Directed Soundfield Ceiling-Mount Loudspeakers discreetly blend into any environment thanks to the
Powerline Control Systems, Inc., the inventor of Universal Powerline Bus® technology and developer and manufacturer of lighting control products for residential and commercial markets, has announced the appointment of the NuTech Group and the Charles Lucas Sales Company to serve as manufacturers sales representatives. “We look forward to our new partnerships with the NuTech Group
KEF, the renowned manufacturer of innovative, reference-quality loudspeakers, has announced that research engineer, Julia Davidson, has been named one of the custom and consumer electronics industry’s “Young Turks” by CustomRetailer magazine. “KEF is renown across the globe as one of the leaders in technical innovation and quality,” said Alec Chanin, president of KEF America. “The
Niles Audio, The First Name In Custom Installation®, has announced the appointment of Paul Liganor and Michael Williams to Western and Eastern Regional Product Specialist, respectively. Liganor and Williams will be responsible for coordinating and implementing training for Niles’ high-performance, application-specific audio/video custom installation products and accessories throughout their respective regions in the U.S. and
Powerline Control Systems, Inc., the inventor of Universal Powerline Bus® technology and developer and manufacturer of lighting control products for residential and commercial markets, has announced its upcoming training schedule for the first quarter of 2011. PCS will hold a series of product training sessions throughout the U.S. and Canada and will also offer custom
At Marketing Matters, we believe it’s very important for a company to have a mix of different tactics within a communication strategy. No one tool can provide every solution. One very important segment of any company’s communication mix should be advertising. Admittedly, some advertising can seem very costly, but if you pick the right audience
By Kyle E. Glass In this industry (as in most industries), it’s all about being profitable. One of the biggest parts of making money is finding the right person to sell it to. Generating sales leads is an on-going process, and at times can be a bit frustrating if you’re not marketing your business right.
Neiman Marcus customers will enjoy the opportunity to support Big Brothers Big Sisters of Broward County and children in the Fort Lauderdale area with a great holiday deal. From December 7th to December 10th, the retailer will hold its InCircle Event, giving customers a $50 Neiman Marcus gift card in exchange for a $25 donation
Your email will never be shared with a third party.