The Consumer Electronics Association (CEA)® wants music lovers to hear music as their favorite artists intended. In celebration of the 55th GRAMMY Awards®, which will take place Sunday, February 10, CEA today announces an online contest to award consumers with leading audio equipment. From February 4-10, visitors to CEA’s Facebook page (Facebook.com/CEAfeed) can enter to
As a member of CEA’s Audio Division Board and the chairperson of the Youth Promotions Committee, we are organizing an effort to promote awareness of quality in audio products and media. As the industry continues to improve technology to offer consumers better recordings, we are making efforts to educate the public about the leading new
As a member of CEA’s Audio Division Board and the chairperson of the Youth Promotions Committee, I wanted to share Allyson Pahmer’s recent blog post. Tweens and young adults are a largely untapped market for quality audio products. Raising awareness that something better than earbuds exists is an opportunity for many audio and accessory CE
At Marketing Matters, we believe it’s very important for a company to have a mix of different tactics within a communication strategy. No one tool can provide every solution. One very important segment of any company’s communication mix should be advertising. Admittedly, some advertising can seem very costly, but if you pick the right audience
By Kyle E. Glass In this industry (as in most industries), it’s all about being profitable. One of the biggest parts of making money is finding the right person to sell it to. Generating sales leads is an on-going process, and at times can be a bit frustrating if you’re not marketing your business right.
Earlier this week, I traveled to San Francisco to attend the CEA Industry Forum. Between the abundant amount of data (note: CEA is awesome at research) and the excellent networking events (note: members of CEA know how to party, err…“network”), I had the opportunity to attend a break-out session entitled “Secrets to Good Press”. The