You may already be using email as a vehicle to deliver messages to your audience, or you may just think it’s a good idea and want to get started. If you’re in either group, you should read on to gain useful tips that can make your email campaigns successful. Email continues to be an incredibly
I’d like to share a case study about chocolate. Yes, that’s right, chocolate. Torn Ranch, a purveyor of distinctive gifts and gourmet specialty foods recently brought us on board to begin a public relations campaign. When you develop a reputation for making countless varieties of all-natural chocolate truffles and you have been among the best
Reporting to the Director of Marketing, this full-time position will be responsible for assisting the marketing team design and build creative brand promotion campaigns for Marketing Matters and its clients. This individual will participate in a full range of marketing efforts, including: brand identity development, trade show graphics, targeted marketing email and direct mail campaigns,
The following is an excerpt from a guest blog post by Marketing Matters Director of Public Relations, Scott Moody, at Residential Systems magazine. Can You Benefit from Location-Based Marketing Services? What if someone told you that there were services available that allowed you to easily and cost-effectively promote your business, gain referrals, advertise specials and increase
Often times, we see practical examples of companies that are achieving great things as a result of hard work. Even the businesses with great products can be trounced by a compelling marketing campaign from their competitors. We have reached the second week of February; the time of the year where we have all collectively decided
In the fall of 2011, Marketing Matters worked with renowned loudspeaker manufacturer KEF America to promote KEF’s 50th Anniversary celebration through a range of public relations activities. This comprehensive PR campaign included: The launch of KEF Blade loudspeaker Scheduling a special press event and individual press interviews at CEDIA EXPO 2011 Helping to coordinate
I’m about a week behind in posting this announcement (darn clients making me do stuff like “work”), but wanted to share news of a new podcast I’m proud to be a part of. Once a month I now have the fortune of connecting with several of the brightest minds in worlds of social media and
I’m about a week behind in posting this announcement (darn clients making me do stuff like “work”), but wanted to share news of a new podcast I’m proud to be a part of. Once a month I now have the fortune of connecting with several of the brightest minds in worlds of social media and
By Scott Moody, Director of Public Relations There are no shortage of things we all should be thankful for. Whether you’re thanking the sales gods for helping you to close that deal, giving a courtesy nod to that thoughtful driver who let you cut in front of them, or counting your blessings for amazing family
Marketing Matters is proud to receive two separate awards in the month of November. Business Leader’s 2011 Women Extraordinaire Award Company president Coleen Sterns Leith has been awarded a Business Leader’s 2011 Women Extraordinaire Award. This award is presented to women that are influential leaders within their business or organization, with an extraordinary impact on
by Scott Moody, Director of Public Relations I don’t care what the attendance was or how many exhibitors where at this year’s CEDIA EXPO compared to previous years. From anyone who attended or exhibited at this year’s show, I heard nothing but great things. All things considered, it was a great show, especially for
By: Kyle E. Glass You’ve probably heard so much about Google+ lately that I couldn’t help but write on the topic. If you’re unfamiliar, Google+ is the hot new social media platform released by Google nearly two months ago. Initially, registration was limited, perhaps to work out kinks or to create demand. Either way, Google
Marketing Matters, established in 1997, is a full service integrated marketing and public relations agency that works with clients in a variety of industries including consumer electronics and installed technologies. Our work is both B2B and B2C focused. We are seeking a creative, detailed, self-starting team member experienced in both public relations and marketing.
By: Kyle E. Glass Marketing no longer can be perceived as a “one-way street”—it’s crucial that you have a “voice” and actively participate in the conversations taking place about your company and its industry. By taking part in the conversation you will build a greater sense of trust and expertise among your target markets. Social
The company my fiancée works for is celebrating its 75th anniversary this year and given the pretty impressive resume this construction company has built over the years, she and I were discussing ways to bring attention to this milestone. Her company has done a pretty good job in commemorating the 75-year anniversary by creating a
Your email will never be shared with a third party.