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Tips on How to Launch a New Product at CEDIA Expo

This is always an exciting time of year here at Marketing Matters. Our team is amping up for CEDIA Expo 2010, the industry’s largest custom electronics trade show. Catalogs, booth design, email blasts, promo goods, ads, shipping and receiving, press releases, etc.—you name it, we’re doing it. (Special props to Kyle Glass, our Public Relations/Marketing

Email Marketing Tips

If you’re like most businesses, you want to reach people, and you don’t have an unlimited marketing budget. Good news: Email marketing is still a great way to get your name in front of potential buyers. A relatively small investment can net solid returns – provided you do things right. Here are some of Marketing

How to Handle Negative Press

Whenever I get the opportunity to play a part, albeit small sometimes, in helping to make a bad situation good, it always makes the day a little better. Recently, a writer had some not-so-favorable things to say about one of our clients. They weren’t overly negative—well, he did compare the company to the sinking Titanic—but

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