The #AVTweeps* community on Twitter has quickly become a great source for networking, sharing ideas, distributing news and great conversation for all things related to the world of AV (and even some things that aren’t). In order to help spread the word about #AVTweeps and promote more participation within the group, the team at Marketing
By @ColeenL from @MMattersPR I believe we all have an obligation to give back. That’s why I’m involved with both the CEDIA Professional Services Action Team and CEA’s Home Audio Division Board. When helping these organizations, naturally I migrate to the marketing and promotional tasks. It’s no surprise that both groups are using social media
Last year Leisure Creations Furniture approached Marketing Matters to improve the design of its 48-page product catalog. Leisure Creations felt its previous catalogs didn’t communicate the quality and design capabilities of its high-grade commercial pool and patio furniture. We worked with Leisure Creations to create great images of its furniture line, develop compelling and concise
In 1997 Kevin Costner starred in The Postman. If you’re not familiar, it was set in a post-apocalyptic America where Costner stumbles onto a USPS uniform wherin he begins an elaborate con game that ends up rebuilding America. During the flick, Costner has to lie and say that he’s been in touch with the (non-existent)
Bill Gates is believed to have said, “If I was down to my last dollar, I’d spend it on public relations.” It’s no secret that public relations is one of the most effective tools in building awareness for your company, regardless of its size or service and product offering. However, given its effectiveness, many companies
Let’s get one thing straight: It’s good to be Amish. Bless their hearts, they lead a good, clean simple life. They’re honest. Hard-working. Faithful. Yet, as a professional in the consumer electronics and technology industry, are the Amish your target audience? Of course they aren’t. So then WHY are you continuing to market your high-tech
Let’s get one thing straight: It’s good to be Amish. Bless their hearts, they lead a good, clean simple life. They’re honest. Hard-working. Faithful. Yet, as a professional in the consumer electronics and technology industry, are the Amish your target audience? Of course they aren’t. So then WHY are you continuing to market your high-tech
At a recent trade show, while talking with the president of a hopefully-soon-to-be-partner of Marketing Matters, he turned to me and posed a question: “so in your opinion, what does PR look like in 2011?” I spouted off an intelligible answer, but there was a lot I couldn’t cover in our brief chat. The answer,
QR stands for Quick Response code. You’ve seen them. It looks like a pixilated bar code and it appears on just about everything from magazine ads to posters, to the front of business doors or on the sides of trucks. They are read from the bar code scanner from any smartphone. We at Marketing Matters?
At Marketing Matters, we believe it’s very important for a company to have a mix of different tactics within a communication strategy. No one tool can provide every solution. One very important segment of any company’s communication mix should be advertising. Admittedly, some advertising can seem very costly, but if you pick the right audience
By Kyle E. Glass In this industry (as in most industries), it’s all about being profitable. One of the biggest parts of making money is finding the right person to sell it to. Generating sales leads is an on-going process, and at times can be a bit frustrating if you’re not marketing your business right.
I recently had the opportunity to contribute to CE Pro, a leading trade publication for the custom electronics industry, to offer distributors, resellers and retailers a few tips on how to take advantage of possible sales opportunities this season. The holiday season is the perfect time for integrators to connect with clients, both existing and
Despite what some PR experts, gurus, mavens, rock stars or ninjas may tell you, the press release is not dead. In fact, the press release is more alive than ever, but what has suffered a (fortunate) passing, is the press release’s form and function. Years ago, chances are your company would draft a single press
Earlier this week, I traveled to San Francisco to attend the CEA Industry Forum. Between the abundant amount of data (note: CEA is awesome at research) and the excellent networking events (note: members of CEA know how to party, err…“network”), I had the opportunity to attend a break-out session entitled “Secrets to Good Press”. The
We’ve seen it happen a hundred times: a great technician, programmer, or engineer has a bright idea for a product or service for the custom electronics industry, develops a business plan, secures some financing and backing from a bunch of friends and family…er, I mean supporters. Maybe he or she puts together a few co-conspirators,
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