Author: Marketing Matters

AVAD Puts it All Together at CEDIA Expo 2010

AVAD LLC, one of North America’s leading distributors of custom electronics, will present dealers attending CEDIA Expo 2010 with the opportunity to experience a unique interactive demo station featuring the leading brands within the residential AV, commercial AV and security markets. Visitors to the AVAD booth (#2326) will gain insight into how to successfully market,

eServices Joins Crestron Integrated Partner Program

eServices, Inc., a leading provider of custom automation software, including the Varan Monitor, today announced that it has joined the Crestron Integrated Partner Program. Through the new partnership, eServices and its products will continue to be developed for seamless integration into Crestron control systems. Introduced four years ago, the Integrated Partner Program offers Crestron control

PanTech Design’s Envisage Software Simplifies Crestron Prodigy Installation and Programming

PanTech Design, a leading provider of AV system design, control system programming and module development, has introduced EnvisageTM, a new software system that greatly simplifies the programming process of Crestron Prodigy® systems for custom integrators. PanTech Design’s Envisage is a software platform programmed for the specific products in Crestron’s Prodigy product line, that allows integrators

How to Handle Negative Press

Whenever I get the opportunity to play a part, albeit small sometimes, in helping to make a bad situation good, it always makes the day a little better. Recently, a writer had some not-so-favorable things to say about one of our clients. They weren’t overly negative—well, he did compare the company to the sinking Titanic—but

Niles Director of Human Resources Honored by Dealerscope Magazine

Niles Audio Corporation, The First Name In Custom Installation®, announced that Sarah Kelemen, director of human resources for Niles, has been named one of Dealerscope magazine’s top “40 Under 40.” Dealerscope’s “40 Under 40” recognizes individuals under the age of 40 who have made significant contributions to the consumer and custom electronics industry, including the

Cinemacoustic Offers Dealers Unique Home Theater Panels for Enhanced Sound Quality and Truly Customized Projects

Cinemacoustic Solutions International, the leading producer of custom home theater interiors and acoustic treatments, has introduced a new line of home theater panels that enable custom installers to provide a truly unique acoustic panel solution that can be customized for any home theater interior or theater room design. The new Cinema Imagery Product line—consisting of

Crestron Announces Strategic Partnership with AVAD

Crestron, the global leader of the home entertainment and control industry, today announced an agreement to sell select products through AVAD, a leading North American distributor of custom electronics, and its extensive dealer channel. Through this partnership with AVAD, Crestron is now bringing Prodigy® and Adagio® home technology to a new market, reaching millions of

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