Prioritize Your Target Audience

Prioritize Your Target Audience

When you’re part of the Apple Army, you have the latest iPhone, a MacBook, an iPad, and the Apple Watch. You even have an old iPod that you use when you go running – or at least you used to go running, but you’ve promised yourself you’re going to start again soon. Anyway, there’s also a good chance that you smirk when you see someone using “one of those Samsung Galaxy devices.”

It’s cool. Android just isn’t your thing. Which means you’re probably not going to jump ship and leave Apple-land just because you see a Galaxy ad on your Facebook feed. That ad is a waste of money. The same goes for your company. Blind advertising is a drain on resources and won’t help promote your business.

Let’s do this with our brains.

First: Define your target

Make a list of desired criteria. What’s your target market’s age, income bracket, and anything else relevant to your product. Research statistics and browse through discussion forums to see what people are praising or ranting about. By learning what’s important to your intended audience, you’ll be able to design your marketing strategies and tailor your tech product to their needs.

Next: Pay attention

When e-readers first entered the market, users complained about glare and the inability to download books when abroad. Amazon, in total Amazonian style, listened to the people and released several versions of its Kindle tablets that eliminated glare. And from day one, traveling readers could download books from virtually any country. Paying close attention to what your target audience needs can open doors to opportunities. And if you move fast, you’ll beat your competition by releasing your improved product first.

Lastly: Advertise exclusively with your target in mind

Social media allows you to generate content specifically directed at your target. It’s like having your tools giftwrapped, instruction manuals included. If you’ve done the proper market research, you will be prepared to provide your customers with the solutions they’ve been hoping for.

So use your noodle and be mindful of your marketing strategy. Having a well-thought-out strategy allows you to maximize your efficiency, and thus, your profits. Now that’s a plan that even Apple and Android users can agree on!

Related Posts


April 20, 2020

AV Industry Veterans Launch Your Virtual Tradeshow

Immersive, multi-level production brings product launches to AV integrators Barrington, Ill. – April 20, 2020 – With social distancing the new normal in the foreseeable future, AV industry veterans created “Your Virtual Tradeshow,” a unique service that enables brands to deliver an immersive, multi-level production to current and prospective clients. Chicago-based, Your Virtual Tradeshow is

March 10, 2020

The Big Show Was Cancelled – What’s Next?

SXSW is canceled. ISC West is postponed until the swelter of July in Las Vegas. We feel bad for the CEDIA and AVIXA system integration companies that depend on our scheduled trade events to get information about new product and service offerings. CEDIA and AVIXA manufacturers depend on shows like InfoComm and CEDIA EXPO to

Did you know we create some really
great original content?

Jump on board if you'd like us to share it with you. We only send monthly.

Your email will never be shared with a third party.