We’re extremely proud to announce that three of Marketing Matters’ clients were the recipients of four awards from prominent design contests in May 2012, acknowledging marketing campaigns and related artwork that Marketing Matters helped create with each of their clients’ creative teams. AVAD “New Growth” campaign Gold award in integrated marketing campaign category Hermes Awards
How many times have you watched a television commercial that made you laugh uncontrollably, sing-along out loud to the catchy jingle, or have you mesmerized at the incredible stunt performance; all to forget the brand or product being promoted just minutes later? Often times, this phenomenon of clever entertainment features short-term audience satisfaction without any
KEF, the renowned manufacturer of innovative, reference-quality loudspeakers, introduces the new LS50 Mini Monitor speaker – a reinterpretation of the research, design and engineering approach of the legendary LS3/5a using the latest technologies developed at KEF – to commemorate its 50th anniversary celebration. (High res images can be found at http://pressroom.marketingmatters.net/kef/ls50) The LS50 monitor delivers
Although a relatively simple concept, all too often I see that marketers/companies are so excited about all the information they can cram into their marketing message, that the simple “what am I supposed to do with this?” message gets lost. The call to action (CTA) is the basis of your entire campaign. Offering something for
How often are you handed a brochure for a company that you know absolutely nothing about? We’ve all been there. We’ve attended the walk-a-thons, seminars and sporting events that are enough of an assembly of like-minded people that local businesses, salivating at the captive audience, find their way in armed with a treasure trove of
KEF, the renowned manufacturer of innovative, reference-quality loudspeakers for over 50 years, will partner with New Jersey-based dealer, Audio Doctor, to present attendees to the New York Audio & AV Show 2012 with an opportunity to experience a range of KEF’s award-winning products, including KEF Blade, the world’s first single apparent source loudspeaker. In
You may already be using email as a vehicle to deliver messages to your audience, or you may just think it’s a good idea and want to get started. If you’re in either group, you should read on to gain useful tips that can make your email campaigns successful. Email continues to be an incredibly
Torn Ranch, a manufacturer and purveyor of gourmet specialty foods, is proud to introduce a new line of delicious coffee infused goods–Café Time. Torn Ranch’s Café Time product line, including chocolates, dragées, hand-rolled biscotti, cookies and specialty truffles, is infused with the same rich flavors and textures found in the world’s finest coffees and teas.
I’d like to share a case study about chocolate. Yes, that’s right, chocolate. Torn Ranch, a purveyor of distinctive gifts and gourmet specialty foods recently brought us on board to begin a public relations campaign. When you develop a reputation for making countless varieties of all-natural chocolate truffles and you have been among the best
AVAD LLC, one of North America’s leading distributors of custom electronics, has announced the appointment of Jon Zabel to Director of Sales and Hugh Hughes to Director of Merchandising. Zabel and Hughes have nearly two decades of combined experience at AVAD and were promoted from within to the recently created executive positions. “When we
KEF, the renowned manufacturer of innovative, reference-quality loudspeakers for over 50 years, will present attendees to Salon Son & Image 2012 with an up-close demonstration of the award winning, KEF Blade, the world’s first Single Apparent Source Loudspeaker. “Every year Salon Son & Image brings together the industry’s latest and greatest products and this
KEF, the renowned manufacturer of innovative, reference-quality loudspeakers, has introduced two new series of architectural loudspeakers, including square and rectangle models, to provide custom installation professionals a complete array of high performance audio solutions that are heard and not seen. Each new model in KEF’s Custom Installation (Ci) loudspeaker series features a new Ultra Thin
Reporting to the Director of Marketing, this full-time position will be responsible for assisting the marketing team design and build creative brand promotion campaigns for Marketing Matters and its clients. This individual will participate in a full range of marketing efforts, including: brand identity development, trade show graphics, targeted marketing email and direct mail campaigns,
AVAD LLC, one of North America’s leading distributors of custom electronics, is so excited about 2012 it is offering its dealers and exclusive opportunity to win one of three prize packages with combined total of more than $35,000 in products as part of its “Fired Up for 2012!” contest. In addition to showcasing the
AVAD LLC, one of North America’s leading distributors of custom electronics, is proud to announce the debut of a new corporate video expressing its commitment to serving the unique needs of custom installation professionals. Throughout the video, AVAD demonstrates an understanding of their customers and the role they play as they provide solutions to
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