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Is this you?

We’ve seen it happen a hundred times: a great technician, programmer, or engineer has a bright idea for a product or service for the custom electronics industry, develops a business plan, secures some financing and backing from a bunch of friends and family…er, I mean supporters. Maybe he or she puts together a few co-conspirators,

Email Marketing Tips

If you’re like most businesses, you want to reach people, and you don’t have an unlimited marketing budget. Good news: Email marketing is still a great way to get your name in front of potential buyers. A relatively small investment can net solid returns – provided you do things right. Here are some of Marketing

How to Handle Negative Press

Whenever I get the opportunity to play a part, albeit small sometimes, in helping to make a bad situation good, it always makes the day a little better. Recently, a writer had some not-so-favorable things to say about one of our clients. They weren’t overly negative—well, he did compare the company to the sinking Titanic—but

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