Tag: Email

How to Avoid Fail Mail

When Isaac Newton wrote “For every action, there is an equal and opposite reaction,” email marketing had not yet been invented. Many marketing teams have experimented with trial and error on their email campaigns and missed the mark. So here are some general guidelines that—when appropriately applied—can bring more reliable outcomes for your business. Anyone

Improve Your Email Campaigns

You may already be using email as a vehicle to deliver messages to your audience, or you may just think it’s a good idea and want to get started. If you’re in either group, you should read on to gain useful tips that can make your email campaigns successful. Email continues to be an incredibly