SEO – Some Easy Tools to Optimize Your Site

SEO – Some Easy Tools to Optimize Your Site

We can have the best written, best planned, and distributed content in the world, but if we do not optimize our site for SEO, it will not be easy for us to get into the first positions of search results. Here are some SEO tools and techniques that can facilitate this work.

SEO Tools to Have in Your Arsenal

Adwords Keyword Tool

A free-to-use feature within Google Ads, Adwords Keyword Tool is a great tool for generating keyword ideas and bid estimations for your marketing strategy.

Also, Google Keyword Planner shows data that is specific to creating a successful Google Adwords campaign. It is possible to search for keyword and ad group ideas, see how a list of keywords perform, and combine keyword lists to create new ones. It helps you determine competitive bids and budgets to use in your campaigns.


Buzzsumo is a tool that makes it possible to create the best content from resources that allow:

  • discovering which content is most shared;
  • tracking brands, competitors, and backlinks;
  • identifying influencers and links shared by them;
  • generating analysis reports by subject and other filters.

It can also help you increase your site’s authority and analyze your backlinks and those of the competition to improve your position in search engines.


GTmetrix is a tool that performs an analysis of websites in an extremely detailed way, which allows us to fully understand the process of loading our site. Knowing what the download time of each element is, it is possible to optimize the opening speed of the page.

As if user behavior wasn’t enough, Google itself analyzes the loading time when ranking (and also has a tool for that), which makes this factor something to take into account in an SEO strategy.

While talking about site speed, don’t forget that cheap shared hosting can also slow down your site loading.


SEMRush tool is used mainly to analyze data related to SEO, such as web positioning, and to develop strategies to get backlinks to a website or build advertising.

It is also beneficial to detect and analyze the competition. For example, knowing the keywords they use to position themselves to look for new keywords to attract a new audience.

Moz Pro

Moz Pro is a premium SEO web app that helps you stay on top of your SEO strategy. Moz Pro provides analytics and information to help you improve your search engine ranking.

Moz also has free tools, too. Tools such as Open Site Explorer and Keyword Explorer are available to use for free for a limited number of times.

Moz has a popular Chrome extension called MozBar as well. MozBar provides information such as page authority and domain rank directly on the SERP in your browser. This is very useful for doing competitive research on the fly in your browser.


The last tool we want to mention is Yoast SEO. It’s simple to use and very effective – and a must-have with any WordPress website. The free version lets you focus on one focus keyword or keyphrase. Yoast Premium helps you easily find multiple high-performing keywords, optimizes them automatically, and gives you faster indexing for rich results. It’s a tool we use with many of our clients.

There are so many other tools available, depending on your website situation, so if you have any questions we’re available to help.

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