The Importance of Owning Your Digital Assets

The Importance of Owning Your Digital Assets

What are Digital Assets?

Most organizations are shocked to learn how little control they have over their digital assets. Unlike traditional business assets, digital assets can be difficult to locate. Digital assets can range from your social media accounts to your website domain and your website content management system (like WordPress, Magento, Joomla, Shopify, and many others). In simple words: digital assets are any online pages that formally represents your brand or your company. 

“Owning” the Data

Why does it matter who owns these digital assets? First and foremost, if you don’t own your digital assets, you can’t control them, and you may not be able to access them when you need to.

Also, ownership gives you the ability to respond to emerging trends and market forces rapidly. It also gives you access to analytics that help you learn how customers are finding and consuming digital assets.

How to Protect Your Digital Assets

Social Media Accounts

Your social media accounts should have several administrators within your organization in case anyone with sole control over vital assets leaves the company. You should also store all your current passwords in a master file that you can access whenever you need them.


First of all, you should know the information about your hosting site. Even if a third party manages your site, it’s essential to know where it’s hosted. Also, be sure you have login and password credentials that will grant you administrative access. And lastly, you can request to keep a backup of your site from most programmers. We rarely get asked to provide a backup, but we would be more than happy to provide one.


Your company must own its domain name. Make sure it’s registered under your company’s name, not a person. It is important to have your domain registrar password in a secure location. You should be the only one with access to this information. Most hosting companies have ways to share access without sharing login information, and we advise doing that.

Content Management

Most website content management applications offer different levels of permissions for all the people who manage your company’s website. In this way, you can only allow access only to the portions of the site the users need. Consider granting permissions to users only as needed for their role in the site.

Check Your Digital Asset Ownership

As the owner of a business, don’t make the mistake of assuming that your digital assets aren’t as significant as your physical assets.

Take a few minutes to check and see what you have access to. Make sure you can log in and share information. Ask for access now so that you don’t have to worry about that in the future.

At Marketing Matters this has been one of the core pillars of our business model. Gone, hopefully, are the days of having a web developer in complete control of your property. Above all, develop your digital assets with someone you trust and ensure you have access to them.

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