MSE Audio Announces Expanded Territory for Digital Sales Group Metro

MSE Audio Announces Expanded Territory for Digital Sales Group Metro

Digital Sales Group Metro hires industry veterans to support growth

Lenexa, Kan. – June 22, 2020 – MSE Audio, parent company of SoundTube Entertainment, Soundsphere, dARTS, Phase Technology, Induction Dynamics, SolidDrive and Rockustics, announces Digital Sales Group Metro as their residential manufacturer’s representative for the Atlantic and Mid-Atlantic regions. To support this expansion, Digital Sales Group Metro has hired four industry veterans – Michael Lakhter, Elias Kabous, Troy Bedell and Dan Fischer.

“Digital Sales Group has been a loyal partner since 2005,” said Mike Sipes, Sales Manager at MSE Audio. “We’re excited about the new staff onboard to support this growth. Digital Sales Group will, without a doubt, continue to provide northeast-coast integrators with outstanding service.”

Michael Lakhter is an industry icon in the residential installation market with his 21-year history working with Key Digital in positions ranging from national sales manager to COO. Michael is responsible for Metro NY including Westchester, Connecticut, Bronx, and Manhattan.  

Elias Kabous founded AVI Electronics in 1980 and has a lengthy career working in residential custom AV including stints at S1Digital and Audio Server D. He covers the middle Atlantic territory including Virginia, Maryland, western Pennsylvania, Washington DC and Delaware.

Troy Bedell, winner of a CE Pro’s Best Technical Support award, has a rich history in networks and connectivity and is a one–man tech support group. With extensive experience in custom AV from writing drivers to programming alarms, Troy will support dealers in middle Atlantic territory with Elias, his co-worker for many years.

Dan Fischer has a strong background in audio video retail and custom installation and has worked as a territory sales rep for consumer and commercial AV products for 13 years now. Dan also works as a rep for B. Rich Company and has extensive experience in system design in residential and Pro A/V. He can regularly be found walking a job site with his dealers wearing his hard as a consultant and system designer for the brands he represents. Dan covers upstate New York.

I’ve worked with Michael, Elias, Troy and Danny over the years in different industry roles and am thrilled to have them on board with Digital Sales Group,” said David Silkin, principal of Digital Sales Group Metro. “We’ve consistently shown substantial growth with MSE Audio and are excited to now grow the Atlantic and middle Atlantic territories with them. With this new team, the sky’s the limit!”

To learn more about MSE Audio, please visit mseaudio.com. Connect with MSE Audio on Facebook, Twitter, LinkedIn for news on the latest product updates and promotions.

About MSE Audio

Headquartered in Lenexa, Kansas, USA, MSE Audio is the parent company of six speaker manufacturing brands and distributes its products globally. With multiple design and manufacturing centers across the residential and commercial markets, MSE Audio’s synergistic, cross-platform design and engineering ensures exceptional durability, superior sonic performance, and refined aesthetics. www.mseaudio.com

About Digital Sales Group  

Digital Sales Group (DSG) Metro is a leading AV rep company based in New York City. DSG Metro represents some of the most highly recognized brands in the audio, video, networking, and integration channels. Working in both residential and commercial AV, DSG Metro uses a hands-on approach to ensure our manufacturers and integrators achieve maximum performance and profit from every system. DSG Metro serves Metro NYC, Upstate NY, Atlantic, and middle-Atlantic territories. https://dsgmetro.com/

Media Contact:
Coleen Sterns Leith
Marketing Matters
P: 954-925-1511 x1
E: coleen@marketingmatters.net

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