Marketing Matters, a strategic integrated public relations, marketing and advertising agency, has been honored by the International Academy of Visual Arts (IAVA) and the Communicator Awards as the recipient of 17th Annual “Award of Excellence” in the Online Advertising & Marketing – Social Media category for the development and implementation of the 2010 AVAD Outdoor Installation of the Year Contest.
Marketing Matters worked with AVAD, one of the largest North American distributors of residential and commercial custom electronics, to develop a social media campaign targeted towards professional integrators to help raise awareness of AVAD’s offering of outdoor electronics. Managed through a custom-made Facebook app, the contest ran for two months in the summer of 2010 and was promoted primarily through AVAD’s social media networks including Facebook, Twitter and AVAD’s e-newsletter. Marketing Matters also helped raise awareness of the campaign through a strategic media relations campaign.
The contest was well received by integrators and the winners were announced and awarded at CEDIA Expo 2010. The online photo contest succeeded in drawing as many entries as the traditional industry publications do for similar contest, and it provided a great way to promote AVAD’s products through non-traditional means. Additionally, the contest helped grow awareness of AVAD’s social media networks, including its Facebook page which increased its following by 53% over the course of the campaign.
“The AVAD Outdoor Installation of the Year Contest campaign demonstrated how effective social media can be at raising awareness for a brand while also engaging with its audiences,” said Coleen Sterns Leith, president of Marketing Matters. “This campaign was very successful in providing a platform for AVAD to interact with its customers and was a valuable tool in helping to build the company’s social media networks and ultimately sales for their outdoor products.”
The Communicator Awards, sanctioned and judged by the IAVA, is a leading international awards program honoring creative projects from companies and agencies from all sizes. The Award of Excellence, the Communicator Award’s highest honor, is given to those who distinguish themselves as the best in the field through their ability to communicate. For more information on the Communicator Awards and the IAVA, please visit www.communicatorawards.com and www.iavisarts.org, respectively.
About Marketing Matters
Founded in 1997, Marketing Matters is a full-service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters’ specialized services are: public relations, advertising, programs and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated, glossy, custom-published consumer magazine. Marketing Matters also provides full trade show and event management, Web site design and development, corporate identity development and other services that ensure successful branding and realization of marketing objectives. For more information about Marketing Matters and its services, visit http://www.marketingmatters.net
Coleen Sterns Leith
President, Marketing Matters