MM in the News
Custom integrators can win back that influence in the marketplace with this blend of ten offensive and defensive social media tactics to promote their business. By Coleen Sterns As a business owner with three decades of experience in the custom electronics industry, I have been blessed enough to be consulted as an influencer among CE […]
By Coleen Sterns I believe we all have an obligation to give back. That’s why I’m involved with both the CEDIA Professional Services Action Team and CEA’s Home Audio Division Board. When helping these organizations, naturally I migrate to the marketing and promotional tasks. It’s no surprise that both groups are using social media as […]
CEDIA’s Professional Services program offers outsourced services for marketing, web design, public relations, accounting and more. By Coleen Sterns Back in Little League, the best ball players tended to be the best all-around athletes. But as players advance, they become more specialized. And when they hit the Major Leagues, even though everyone is a capable […]
By Jeremy Glowacki With staff reductions on the rise and referral business leads drying up, it is tougher than ever for a residential electronic systems contracting business owner to find all of the company resources that he or she needs to thrive. As a result, more and more owners are beginning to outsource their installation, […]
By Jeremy Glowacki The most important thing that I have been reminded of during my quest to create a real home theater is that at a certain price point, home theater products are no longer conducive to do-it-yourselfers like me. Believe me, I’ve always preached the value of the custom installation channel; its what we […]
By Coleen Sterns When profit margins decrease and competition grows, attracting more first-time and repeat business requires an exercise in creativity. There’s no shortage of ways for a custom installation company owner to dig up new sources for business opportunities that the other guys aren’t. Marketing is a major key in this process. Marketing’s techniques […]
Using Events to Grow Your Business By Coleen Sterns There’s no question that custom installation is rapidly expanding. And as quickly as new home technology emerges, evolutions are occurring in the way firms carve out a competitive edge for building a greater profit margin. In order to stay ahead in the rapidly changing custom installation […]
By Coleen Sterns Basic training is required for success in any discipline, and marketing is no exception. At the Spring Electronic Home (EH) Expo Spring in Orlando, dealers had the opportunity to learn how to successfully market their installation businesses from some of the industry’s leading experts. The instructors included Joseph Piccirilli, managing director of […]
Your email will never be shared with a third party.