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My Top 10 Rules of Twitter Etiquette

By Coleen Sterns I believe we all have an obligation to give back. That’s why I’m involved with both the CEDIA Professional Services Action Team and CEA’s Home Audio Division Board. When helping these organizations, naturally I migrate to the marketing and promotional tasks. It’s no surprise that both groups are using social media as

Outsourcing Vital Business Services

CEDIA’s Professional Services program offers outsourced services for marketing, web design, public relations, accounting and more. By Coleen Sterns Back in Little League, the best ball players tended to be the best all-around athletes. But as players advance, they become more specialized. And when they hit the Major Leagues, even though everyone is a capable

It’s All About Experience

Using Events to Grow Your Business By Coleen Sterns There’s no question that custom installation is rapidly expanding. And as quickly as new home technology emerges, evolutions are occurring in the way firms carve out a competitive edge for building a greater profit margin. In order to stay ahead in the rapidly changing custom installation

Highlights from the EH Expo Marketing Boot Camp

By Coleen Sterns Basic training is required for success in any discipline, and marketing is no exception. At the Spring Electronic Home (EH) Expo Spring in Orlando, dealers had the opportunity to learn how to successfully market their installation businesses from some of the industry’s leading experts. The instructors included Joseph Piccirilli, managing director of

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