It’s 2017 and everyone loves to talk about millennials: They’re either too entitled, or they bring innovation to the table. Love them or hate them, one fact is indisputable: Social Media has become their way of life. Most of them use it to get their news, to network with peers, to stay in touch with family, and to decide which purchases to make. Therefore, in order to stay on top of your game, you must cater to their way of doing business.
The following are tips on how to use social media advertising to increase the number of followers, and as a consequence, your revenue.
- Include a Bio section: People like reading about a back story; something that will showcase your expertise or your product’s quality, or something that will make them relate. Making a connection with your customers is invaluable for your brand.
- Engage with potential customers: When deciding to buy a product, people tend to use social media to conduct their research. They’ll go to a company’s Facebook or Twitter page to see what other people are saying about the product. If someone leaves a great review, thank them for it. If someone complains about your product, ask how you can make their experience better. If a person sees the company’s social media administrator addressing customer concerns, a person is more likely to become a customer.
- Create a channel on YouTube: Do you know of anyone who ever reads instruction manuals? No. And that’s because they don’t exist (at least not in a significant number). However, over one billion visitors a month go on YouTube to learn about a product. That traffic is going to check out the website anyway. Make sure some of them watch your videos.
- Post Interesting Content: Don’t just have a social media site. Actively participate in it. Post related news stories about how your product adds value to people’s lives, draft blogs that are easy to read. Share your YouTube videos. People love to watch stuff, and if they like it, they’ll share it. Boom. You just got a bigger audience.
- Use emotional headlines: Emotions are powerful because they get people to act. How many times have you teared up when that Sarah McLachlan ASPCA commercial with all the sad puppies comes on TV? Either you donate money or you change the channel. When you use a headline that gets people to feel something, the likelihood of it being shared skyrockets.
If there is one lesson we can learn from history, it’s that in order to survive (and even thrive), we must evolve with the times. Social media is here to stay. It’s free, and once you get the hang of it, it’s relatively easy to use. Get on it.