Why Video is Such a Powerful Marketing Tool
“Everybody’s doing it” is rarely a good enough reason to do something. But when more than 60 percent of businesses are harnessing the power of video as a marketing tool – and that number will increase this year – then it’s time to find a comfortable seat on the bandwagon.
Here are a few reasons video marketing rocks!
Videos are easily shareable
Scroll through your favorite social media apps. You probably can’t go more than 10 seconds without seeing a video post. And Facebook is the leader. Whenever someone asks for a recommendation on anything from wireless headphones to cameras to baby monitors, friends will respond with suggestions, and good friends will respond with videos. If you have shareable videos for your product, statistics show you’ll get more sales. And if you have enthusiastic followers, they will spread the word – essentially doing the marketing for you.
Videos have a high conversion rate
People spend more time on commercial websites with videos – we’re sensing a trend here – and after watching them, consumers are 64 percent more likely to purchase a product. According to a report from video marketing and analytics platform Vidyard, 71 percent of marketers say their video content’s conversion performance was either somewhat or much better than other types of marketing content.
Videos mean you’re keeping up with technology
Remember the movie-rental store Blockbuster? It was cruising right along with thousands of locations, and then poof, goes out of business in what seemed like the blink of an eye. Blockbuster failed to make adjustments as technology was evolving and paid dearly for it. Netflix, on the other hand, anticipated the changes and is crushing it. To thrive in any industry, you have to keep up with technology. And now that means embracing video marketing.
So grab that seat on the bandwagon – we recommend one up front so you can feel the wind blowing through your hair as your company sets another sales record thanks to the awesome power of video marketing. Everybody’s doing it!