Case Study: KEF 50th Anniversary

In the fall of 2011, Marketing Matters worked with renowned loudspeaker manufacturer KEF America to promote KEF’s 50th Anniversary celebration through a range of public relations activities.  This comprehensive PR campaign included:

• The launch of KEF Blade loudspeaker
• Scheduling a special press event and individual press interviews at CEDIA EXPO 2011
• Helping to coordinate a special press event at the British Consulate in New York City
• The launch of KEF’s commemorative book, KEF 50 Years of Innovation

Results: Through Marketing Matters’ strategic media relations outreach, the launch of KEF Blade resulted in glowing press coverage in premier media outlets including Gizmodo, About.com, Sound & Vision, Stereophile and more.

The KEF exhibit at CEDIA EXPO 2011 was visited by a vast majority of the press in attendance at the annual trade show, many of which attended the press event coordinated by Marketing Matters. The booth setup featured KEF Blade as well as messaging related to KEF’s 50th Anniversary, which in-turn led to exposure in outlets such as AVGuide, CE Pro, Marketnews and many more.

In September of 2011, Marketing Matters worked with the team at KEF America to coordinate an elaborate special event at the British Consulate in New York for members of the media. After carefully selecting key members of the media for this one-of-a-kind event, Marketing Matters helped to send out invitations, secure RSVPs and coordinate travel arrangements. The event was attended by dozens of influential members of the media, resulting in several unique accounts of the event in their respective outlets.

October saw Marketing Matters assist KEF America with the launch of the commemorate book, KEF 50 Years of Innovation. In addition to traditional PR activities, including a press release announcing the availability of the book, Marketing Matters helped to promote a special book signing event with the book’s author at Rocky Mountain Audio Fest 2011.