{"id":9560,"date":"2017-12-08T15:05:00","date_gmt":"2017-12-08T20:05:00","guid":{"rendered":"https:\/\/marketingmatters.net\/?p=9560"},"modified":"2020-01-29T15:15:01","modified_gmt":"2020-01-29T20:15:01","slug":"watch-episode-26-of-automation-unplugged-an-industry-qa-with-coleen-sterns-leith","status":"publish","type":"post","link":"https:\/\/marketingmatters.net\/watch-episode-26-of-automation-unplugged-an-industry-qa-with-coleen-sterns-leith\/","title":{"rendered":"Watch Episode #26 of Automation Unplugged: an Industry Q&#038;A with Coleen Sterns Leith"},"content":{"rendered":"\n<p>This week&#8217;s show features our host Ron Callis interviewing Coleen Sterns Leith from her home office in St. Petersburg, FL. Coleen has been running her PR &amp; Marketing firm Marketing Matters since 1997. She recently published a book titled Ultra Hi Def Marketing, written to help tech startups reach world domination in the tech industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Coleen Sterns Leith<\/h2>\n\n\n\n<p>Coleen Sterns Leith is president and founder of Marketing Matters, an agency working exclusively with technology companies. For the past 20 years, Marketing Matters has been the agency of choice for companies like Bose and Sharp to launch new technology. Her team has helped take a startup company to $200 million in sales in seven years and has won 63 design and publishing awards for the work they\u2019ve done.&nbsp;<br><br>Working closely with technology clients, Coleen and her team have created over 200 successful product launches and public relations strategies garnering national and international exposure and a dynamic market presence for each of their clients.&nbsp;Coleen is an active member of the tech community including her work with Consumer Technology Association\u2019s (CTA) Audio Division and TechHome Division, is a mentor for start\u2010up tech companies&nbsp;and she serves as a judge for the TechHome Mark of Excellence Awards that are presented at the Consumer Electronics Show each January in Las Vegas.&nbsp;<\/p>\n\n\n\n<p><br>Coleen recently released her new book, Ultra Hi Def Marketing for tech start-ups earlier this year. She resides in Saint Petersburg with her husband and French Bulldogs.<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interview Recap<\/h2>\n\n\n\n<p>Here are some of the topics Ron had the opportunity to discuss with Coleen:<\/p>\n\n\n\n<ul><li>Coleen&#8217;s background in the industry and her current role<\/li><li>Marketing Matters&#8217; proprietary &#8220;5-Step Method to World Domination&#8221;<\/li><li>Ultra Hi Def Marketing &#8211; the book that explains that method<\/li><li>Print isn&#8217;t dead &#8211; why you still need a brochure<\/li><li>How integrators can help with their own PR<\/li><li>And more<\/li><\/ul>\n\n\n\n<p>To watch the interview, start the video below:<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FOneFireflyLLC%2Fvideos%2F1498357176900745%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\n\n\n<p>You can find the original article and more interviews here:  <a href=\"https:\/\/onefirefly.com\/learn\/automation-unplugged\/item\/watch-episode-26-an-industry-q-a-with-coleen-sterns-leith\">https:\/\/onefirefly.com\/learn\/automation-unplugged\/item\/watch-episode-26-an-industry-q-a-with-coleen-sterns-leith<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s show features our host Ron Callis interviewing Coleen Sterns Leith from her home office in St. Petersburg, FL. Coleen has been running her PR &amp; Marketing firm Marketing Matters since 1997. She recently published a book titled Ultra Hi Def Marketing, written to help tech startups reach world domination in the tech industry.<\/p>\n","protected":false},"author":14,"featured_media":9561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[232,1281],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Watch Episode #26 of Automation Unplugged: an Industry Q&amp;A with Coleen Sterns Leith - Marketing Matters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketingmatters.net\/watch-episode-26-of-automation-unplugged-an-industry-qa-with-coleen-sterns-leith\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watch Episode #26 of Automation Unplugged: an Industry Q&amp;A with Coleen Sterns Leith - Marketing Matters\" \/>\n<meta property=\"og:description\" content=\"This week&#8217;s show features our host Ron Callis interviewing Coleen Sterns Leith from her home office in St. Petersburg, FL. Coleen has been running her PR &amp; Marketing firm Marketing Matters since 1997. She recently published a book titled Ultra Hi Def Marketing, written to help tech startups reach world domination in the tech industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketingmatters.net\/watch-episode-26-of-automation-unplugged-an-industry-qa-with-coleen-sterns-leith\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Matters\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/mmatterspr\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-08T20:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-29T20:15:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketingmatters.net\/wp-content\/uploads\/2020\/01\/Automation-Unplugged-Landing-Page-Graphic-Coleen-sterns-leith.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kyle Glass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mmatterspr\" \/>\n<meta name=\"twitter:site\" content=\"@mmatterspr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Glass\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketingmatters.net\/watch-episode-26-of-automation-unplugged-an-industry-qa-with-coleen-sterns-leith\/\",\"url\":\"https:\/\/marketingmatters.net\/watch-episode-26-of-automation-unplugged-an-industry-qa-with-coleen-sterns-leith\/\",\"name\":\"Watch Episode #26 of Automation Unplugged: an Industry Q&A with Coleen Sterns Leith - Marketing Matters\",\"isPartOf\":{\"@id\":\"https:\/\/marketingmatters.net\/#website\"},\"datePublished\":\"2017-12-08T20:05:00+00:00\",\"dateModified\":\"2020-01-29T20:15:01+00:00\",\"author\":{\"@id\":\"https:\/\/marketingmatters.net\/#\/schema\/person\/4a5e9f770323a0ed6ef535bddca7d1fa\"},\"breadcrumb\":{\"@id\":\"https:\/\/marketingmatters.net\/watch-episode-26-of-automation-unplugged-an-industry-qa-with-coleen-sterns-leith\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketingmatters.net\/watch-episode-26-of-automation-unplugged-an-industry-qa-with-coleen-sterns-leith\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marketingmatters.net\/watch-episode-26-of-automation-unplugged-an-industry-qa-with-coleen-sterns-leith\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/marketingmatters.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Watch Episode #26 of Automation Unplugged: an Industry Q&#038;A with Coleen Sterns Leith\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketingmatters.net\/#website\",\"url\":\"https:\/\/marketingmatters.net\/\",\"name\":\"Marketing Matters\",\"description\":\"Be Seen. 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