{"id":8064,"date":"2018-05-24T17:57:03","date_gmt":"2018-05-24T21:57:03","guid":{"rendered":"http:\/\/marketingmatters.net\/?p=8064"},"modified":"2020-07-15T12:23:24","modified_gmt":"2020-07-15T16:23:24","slug":"expanding-your-network-top-associations-in-the-technology-and-av-industry","status":"publish","type":"post","link":"https:\/\/marketingmatters.net\/expanding-your-network-top-associations-in-the-technology-and-av-industry\/","title":{"rendered":"Expanding Your Network: Top Associations in the Consumer Technology and AV Industry"},"content":{"rendered":"

Once you define your company and your story, an important part of your marketing plan should be to develop strategies that actively involve your company in the industry’s top associations such as CEDIA, AVIXA, and CTA. At Marketing Matters, we focus on supporting businesses in the technology and AV industry. Today we’re sharing the top tech associations.<\/p>\n

While there are many tech communities available today, technology companies will typically fall within one or more of the three main organizations:<\/p>\n

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Consumer Technology Association (CTA)<\/h3>\n

A proponent of innovation and advocates for the entrepreneurs, technologists, and innovators who mold the future of the consumer technology industry, the CTA<\/a> provides a platform that unites technology leaders to connect and collaborate. It also supports members who push the boundaries to propel consumer technology forward.<\/p>\n

CTA provides national and state advocacy on behalf of its members. Their research is top-notch and free for members. For the past 50 years, the CTA has hosted the International Consumer Electronics Show each January in Las Vegas. They are also very involved in creating technology standards that help provide some level of consistency for both manufacturers and the consumers who purchase their products.<\/p>\n

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CEDIA<\/h3>\n

CEDIA<\/a> is the global authority in the home technology industry. This association represents 3,700 member companies worldwide and serves more than 30,000 professionals who manufacture, design, and integrate goods and services for the connected home. CEDIA represents the installed home technology, a different animal than the big box retailers like Best Buy or Wal-Mart. These products are often higher-end and require an installer to visit home. The CEDIA channel is very cohesive. To do business successfully in the channel, it’s imperative to be a member of their community.<\/p>\n

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AVIXA<\/h3>\n

AVIXA<\/a>, formerly known as InfoComm, represents the professional audiovisual and information communications industry worldwide. Members include manufacturers, systems integrators, dealers, distributors, independent consultants, programmers, rental and staging companies, end-users, and multimedia professionals from more than 80 countries. InfoComm provides education, AV standards, thought leadership, research, and events, including international trade shows.<\/p>\n

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Specialized Associations<\/h2>\n

Here are a few associations that focus on providing services to a specific vertical channel within the technology and AV industry:<\/p>\n