{"id":7340,"date":"2018-02-14T09:11:46","date_gmt":"2018-02-14T14:11:46","guid":{"rendered":"http:\/\/marketingmatters.net\/?p=7340"},"modified":"2018-05-29T07:17:55","modified_gmt":"2018-05-29T11:17:55","slug":"create-compelling-pitch","status":"publish","type":"post","link":"https:\/\/marketingmatters.net\/create-compelling-pitch\/","title":{"rendered":"How to Create a Compelling Pitch"},"content":{"rendered":"

 <\/p>\n

Tell me about your pitch. Don\u2019t take any time to think about it. Just tell me, without hesitating. Can you do that, or do you need a moment to look up, regroup, and come up with something brilliant on the spot?<\/p>\n

The reality is that while you sometimes do have the time to draft and rehearse a brilliant presentation before a meeting with investors, many business deals are done at networking events and parties; so it would make sense for you to be ready at all times. So, what can you do to be ready at a moment\u2019s notice?<\/p>\n

 <\/p>\n

    \n
  1. Have a clear message: <\/strong>Have you ever visited a website and weren\u2019t sure what the business is selling or what they can do for you? People should be able to know exactly how you can help them. If you focus on how great you are, your education, your accolades, all of the awards that you\u2019ve won, you might get a diplomatic pat on the back and a \u201cDon\u2019t call us. We\u2019ll call you,\u201d<\/em><\/li>\n<\/ol>\n

    \u00a0<\/strong><\/p>\n

      \n
    1. Be concise: <\/strong>Do you like it when people tell you long stories about their lives or about their jobs? Investors and potential clients don\u2019t like it either. Time is money, and in the age of social media, people have the attention span of a gnat. So have a summary that gets right to the point. Leave the verbose poetry for someone who loves you.<\/li>\n<\/ol>\n

      \u00a0<\/strong><\/p>\n

        \n
      1. Have a niche: <\/strong>Who\u2019s your perfect target market? Don\u2019t say \u201ceveryone\u201d, because that\u2019s not true. Even when you create an online dating profile, you narrow down your choices to those you find the most desirable. Same happens when you look at a menu at a restaurant. So don\u2019t think you are the Holy Grail of all products, because you\u2019re not. Besides, chances are that either not everyone can afford what you\u2019re selling, or some of the people who could benefit from what you have to offer are already loyal to other brands. So what makes you <\/em>the perfect fit for a specific group? And who\u2019s that specific group? Flesh it out and focus all your efforts on them<\/a>.<\/li>\n<\/ol>\n

         <\/p>\n

          \n
        1. Don\u2019t try to get too creative with your job title:<\/strong> We get it. You like to impress people. Everyone does. However, sane humans prefer to call a spade a spade. If you\u2019re a short order cook, don\u2019t say that you\u2019re the creator of easy to make culinary creations for people who like to eat on the go. Say you\u2019re a short order cook. Otherwise, you\u2019ll just come off as desperate and obnoxious, and nobody wants to invest any money on that.<\/li>\n<\/ol>\n

          In the words of public speaker and business coach Topher Morrison<\/a>, you get what you pitch for, and you\u2019re always pitching. So get with the program and get this right.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Tell me about your pitch. Don\u2019t take any time to think about it. Just tell me, without hesitating. Can you do that, or do you need a moment to look up, regroup, and come up with something brilliant on the spot? The reality is that while you sometimes do have the time to draft<\/p>\n","protected":false},"author":2,"featured_media":7341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[232],"tags":[],"yoast_head":"\nHow to Create a Compelling Pitch - Marketing Matters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketingmatters.net\/create-compelling-pitch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Compelling Pitch - Marketing Matters\" \/>\n<meta property=\"og:description\" content=\"  Tell me about your pitch. Don\u2019t take any time to think about it. Just tell me, without hesitating. 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