By RF Staff<\/p>\n
Marketing Matters, a strategic integrated public relations, marketing, and advertising agency specializing in consumer electronics, custom installation, technology, start-ups, and high-end home goods, has announced that its company president\u2019s debut book, called Ultra Hi Def Marketing. The \u20185-Step Guide to World Domination in the Tech Industry, is now available for order on Amazon and Barnes and Noble.<\/p>\n
In her book, author Coleen Sterns Leith says that one of the biggest challenges technology firms face is that they spend millions of dollars to create jaw-dropping, life changing, technology marvels but face a huge disconnect in marketing their technology features for the benefit of the consumer.<\/p>\n
In many instances, the technology firms have lost their launch investment and are left with a huge warehouse of unsold product inventory, she writes.<\/p>\n
In Ultra Hi Def Marketing, Leith breaks down the problem through Marketing Matters\u2019 \u2018Total World Domination\u2019 system. Ultra Hi Def Marketing provides the \u201cproven steps\u201d necessary for start-ups to become \u201cindustry leaders and remain at the top\u201d in an ever-changing market.<\/p>\n
With more than 20 years of experience, Leith shares her proprietary methods that have allowed her clients to stand out from the competition.<\/p>\n
\u201cThe days of complacency are over,\u201d she says. \u201cYour competition is trying everything they can to take your market share. It\u2019s time to execute strategic marketing efforts. After years of experience in the tech industry, I\u2019ve established proven methods for brands to be successful. Marketing Matters has played an integral role in many successful startups and I look forward to sharing my knowledge with an industry I\u2019m so passionate about.\u201d<\/p>\n
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