{"id":5618,"date":"2017-06-03T13:20:49","date_gmt":"2017-06-03T17:20:49","guid":{"rendered":"http:\/\/marketingmatters.net\/?p=5618"},"modified":"2017-06-04T22:13:14","modified_gmt":"2017-06-05T02:13:14","slug":"prioritize-target-audience","status":"publish","type":"post","link":"https:\/\/marketingmatters.net\/prioritize-target-audience\/","title":{"rendered":"Prioritize Your Target Audience"},"content":{"rendered":"

When you\u2019re part of the Apple Army, you have the latest iPhone, a MacBook, an iPad, and the Apple Watch. You even have an old iPod that you use when you go running \u2013 or at least you used to go running, but you\u2019ve promised yourself you\u2019re going to start again soon. Anyway, there\u2019s also a good chance that you smirk when you see someone using \u201cone of those Samsung Galaxy devices.\u201d<\/p>\n

It\u2019s cool. Android just isn\u2019t your thing. Which means you\u2019re probably not going to jump ship and leave Apple-land just because you see a Galaxy ad on your Facebook feed. That ad is a waste of money. The same goes for your company. Blind advertising is a drain on resources and won\u2019t help promote your business.<\/p>\n

Let\u2019s do this with our brains.<\/p>\n

First: Define your target<\/strong><\/p>\n

Make a list of desired criteria<\/a>. What\u2019s your target market\u2019s age, income bracket, and anything else relevant to your product. Research<\/a> statistics and browse through discussion forums to see what people are praising or ranting about. By learning what\u2019s important to your intended audience, you\u2019ll be able to design your marketing strategies and tailor your tech product to their needs.<\/p>\n

Next: Pay attention<\/strong><\/p>\n

When e-readers first entered the market, users complained about glare and the inability to download books when abroad. Amazon, in total Amazonian style, listened to the people and released several versions of its Kindle tablets that eliminated glare. And from day one, traveling readers could download books from virtually any country. Paying close attention to what your target audience needs can open doors to opportunities<\/a>. And if you move fast, you\u2019ll beat your competition by releasing your improved product first.<\/p>\n

Lastly: Advertise exclusively with your target in mind<\/strong><\/p>\n

Social media allows you<\/a> to generate content specifically directed at your target. It\u2019s like having your tools giftwrapped, instruction manuals included. If you\u2019ve done the proper market research, you will be prepared to provide your customers with the solutions they\u2019ve been hoping for.<\/p>\n

So use your noodle and be mindful of your marketing strategy. Having a well-thought-out strategy allows you to maximize your efficiency, and thus, your profits. Now that\u2019s a plan that even Apple and Android users can agree on!<\/p>\n","protected":false},"excerpt":{"rendered":"

When you\u2019re part of the Apple Army, you have the latest iPhone, a MacBook, an iPad, and the Apple Watch. You even have an old iPod that you use when you go running \u2013 or at least you used to go running, but you\u2019ve promised yourself you\u2019re going to start again soon. Anyway, there\u2019s also<\/p>\n","protected":false},"author":2,"featured_media":5624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[232,156],"tags":[241,1232,90],"yoast_head":"\nPrioritize Your Target Audience - Marketing Matters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketingmatters.net\/prioritize-target-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prioritize Your Target Audience - Marketing Matters\" \/>\n<meta property=\"og:description\" content=\"When you\u2019re part of the Apple Army, you have the latest iPhone, a MacBook, an iPad, and the Apple Watch. 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