{"id":306,"date":"2011-03-28T15:30:33","date_gmt":"2011-03-28T19:30:33","guid":{"rendered":"http:\/\/pressroom.marketingmatters.net\/?p=306"},"modified":"2015-09-29T23:45:07","modified_gmt":"2015-09-29T23:45:07","slug":"survey-names-niles-audio-leader-in-brand-recognition-for-distributed-av-custom-installation-speakers-accessories-and-more","status":"publish","type":"post","link":"https:\/\/marketingmatters.net\/survey-names-niles-audio-leader-in-brand-recognition-for-distributed-av-custom-installation-speakers-accessories-and-more\/","title":{"rendered":"Survey Names Niles Audio Leader in Brand Recognition for Distributed A\/V, Custom Installation Speakers, Accessories and More"},"content":{"rendered":"<p>Niles Audio, The First Name In <a href=\"http:\/\/www.nilesaudio.com\/\">Custom Installation<\/a><sup>\u00ae<\/sup>, has been named the leader in \u201cBrand Name Recognition\u201d among custom installation professionals in the category of \u201cDistributed Audio\/Video, CI Speakers, Power Management and Accessories\u201d according to the <em><a href=\"http:\/\/www.inside-track-online.com\/\">2011 inside track Supplier Loyalty Test<\/a><\/em>. The distinction as the brand name most recognized by professional installers upholds Niles\u2019 commitment to \u201cstrong and consistent branding\u201d dictated by the company\u2019s \u201c7 Keys to Success,\u201d a formula focusing Niles\u2019 core values including excellence, innovation, quality and creativity.<\/p>\n<p>\u201cNiles Audio has prided itself on being the brand that custom installation professionals can rely upon to provide them with the industry\u2019s leading products, services and support for over three decades,\u201d said Mike \u201cSparky\u201d Detmer, president of Niles Audio. \u201cAs our company mission statement states, Niles Audio, and all that our brand encompasses, is dedicated to treating its customers, employees, suppliers and stakeholders with fairness and respect and committed to being the best in everything we do.\u201d<\/p>\n<p>Recognized as an industry leader in innovation and creativity for over 33 years, the Niles Audio brand has been trusted to provide custom installation professionals with a comprehensive array of products for whole-house distribution of audio\/video systems.<\/p>\n<p>The Niles Audio brand encompasses a value proposition to include comprehensive solutions that help dealers and installers grow their business. Beyond the products themselves, Niles strives to provide its dealers with the best customer support in the industry. Whether it\u2019s before-the-sale training or in-the-field tech support, Niles dealers can install Niles products with confidence.<\/p>\n<p>The distinction as the leader in \u201cBrand Name Recognition\u201d in the \u201cDistributed Audio\/Video, CI Speakers, Power Management and Accessories\u201d category reinforces Niles\u2019 commitment to \u201cstrong and consistent branding\u201d mandated by the company\u2019s \u201c7 Keys to Success.\u201d<\/p>\n<p>Niles \u201c7 Keys to Success\u201d include:<\/p>\n<ul>\n<li>Reliable, high performance, application-specific, product design philosophy<\/li>\n<li>A complete and up-to-date product assortment<\/li>\n<li>High attainable profit margins for dealers<\/li>\n<li>Just-in-time product delivery<\/li>\n<li>Extensive training and technical support<\/li>\n<li>Exemplary customer service and strong dealer relations<\/li>\n<li>Strong and consistent branding<\/li>\n<\/ul>\n<p>For 26 years, the <em>inside track Supplier Loyalty Test<\/em> has surveyed hundreds of dealers to measure the partnerships vendors, such as Niles Audio, have with custom installation professionals. Dealers participating in the survey are asked to grade the manufacturers with whom they do business, helping to determine the overall satisfaction on 16 different parameters.<\/p>\n<p>For more information on the Niles Audio and the <em>2011 inside track Supplier Loyalty Test, <\/em>please visit <a href=\"http:\/\/www.nilesaudio.com\/\">http:\/\/www.nilesaudio.com<\/a> and <a href=\"http:\/\/www.inside-track-online.com\/\">http:\/\/www.inside-track-online.com<\/a>, respectively.<\/p>\n<p><strong><em><span style=\"text-decoration: underline;\"> <\/span><\/em><\/strong><\/p>\n<p><strong><em><span style=\"text-decoration: underline;\">About Niles Audio<\/span><\/em><\/strong><\/p>\n<p><em>California-based Niles Audio is a 33-year-old company recognized as The First Name in Custom Installation<sup>\u00ae<\/sup>. The company is a leading designer, manufacturer and marketer of audio\/video custom installation products and accessories and is guided by its vision to be the world\u2019s leading provider of products and services that enable professional custom installers to design and install systems that delight their customers. To that end, Niles pursues a mission to provide solutions for end users which enable simple and easy access to home entertainment and that integrate seamlessly with other low voltage subsystems like lighting, internet, security and HVAC in residential and light commercial environments. Niles conducts its business with a promise to treat its customers, employees, suppliers and stakeholders with fairness and respect and to foster teamwork, innovation and a commitment to be the best in everything it does. Additional information may be obtained by visiting <\/em><a href=\"http:\/\/www.nilesaudio.com\/\"><em>www.nilesaudio.com<\/em><\/a><em>.<\/em><\/p>\n<p><em> <\/em><\/p>\n<p><strong><em><span style=\"text-decoration: underline;\">About The AVC Group, LLC<\/span><\/em><\/strong><\/p>\n<p><em>Headquartered in Carlsbad, California, The AVC Group, LLC is a portfolio of pre-eminent manufacturers and marketers of state-of-the-art consumer and commercial audio, video, and control system solutions.\u00a0 The AVC Group is comprised of the following industry leading brands: NILES<sup>\u00ae<\/sup> Audio (<\/em><a href=\"http:\/\/www.nilesaudio.com\/\"><em>www.nilesaudio.com<\/em><\/a><em>), ELAN<sup>\u00ae<\/sup> Home Systems (<\/em><a href=\"http:\/\/www.elanhomesystems.com\/\"><em>www.elanhomesystems.com<\/em><\/a><em>), Xantech<sup>\u00ae<\/sup> (<\/em><a href=\"http:\/\/www.xantech.com\/\"><em>www.xantech.com<\/em><\/a><em>), ATON<sup>\u00ae<\/sup> (<\/em><a href=\"http:\/\/www.atonhome.com\/\"><em>www.atonhome.com<\/em><\/a><em>), and Sunfire<sup>\u00ae<\/sup> (<\/em><a href=\"http:\/\/www.sunfire.com\/\"><em>www.sunfire.com<\/em><\/a><em>).\u00a0 The AVC Group, LLC is a subsidiary of Nortek, Inc.\u2019s (<\/em><a href=\"http:\/\/www.nortek-inc.com\/\"><em>www.nortek-inc.com<\/em><\/a><em>) Home Technology Group.<\/em><\/p>\n<p><em> <\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">Company Contact:<\/span><\/strong><\/p>\n<p>Niles Audio<\/p>\n<p>Mike \u201cSparky\u201d Detmer, President<\/p>\n<p>Ph: 800-289-4434, ext. 197<\/p>\n<p>Email: <a href=\"mailto:mdetmer@nilesaudio.com\">mdetmer@nilesaudio.com<\/a><strong> <\/strong><\/p>\n<p>Web: <a href=\"http:\/\/www.nilesaudio.com\/\">http:\/\/www.nilesaudio.com<\/a><\/p>\n<p><strong><span style=\"text-decoration: underline;\">Press Contact:<\/span><\/strong><\/p>\n<p>Marketing Matters<\/p>\n<p>Scott Moody, Director of Public Relations<\/p>\n<p>Ph: 954-925-1511<\/p>\n<p>Email: <a href=\"mailto:scott@marketingmatters.net\">scott@marketingmatters.net<\/a><strong> <\/strong><\/p>\n<p>Web: <a href=\"https:\/\/marketingmatters.net\/\">http:\/\/marketingmatters.net<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Niles Audio, The First Name In Custom Installation\u00ae, has been named the leader in \u201cBrand Name Recognition\u201d among custom installation professionals in the category of \u201cDistributed Audio\/Video, CI Speakers, Power Management and Accessories\u201d according to the 2011 inside track Supplier Loyalty Test. The distinction as the brand name most recognized by professional installers upholds Niles\u2019<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[158,233],"tags":[268],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Survey Names Niles Audio Leader in Brand Recognition for Distributed A\/V, Custom Installation Speakers, Accessories and More - Marketing Matters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketingmatters.net\/survey-names-niles-audio-leader-in-brand-recognition-for-distributed-av-custom-installation-speakers-accessories-and-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey Names Niles Audio Leader in Brand Recognition for Distributed A\/V, Custom Installation Speakers, Accessories and More - Marketing Matters\" \/>\n<meta property=\"og:description\" content=\"Niles Audio, The First Name In Custom Installation\u00ae, has been named the leader in \u201cBrand Name Recognition\u201d among custom installation professionals in the category of \u201cDistributed Audio\/Video, CI Speakers, Power Management and Accessories\u201d according to the 2011 inside track Supplier Loyalty Test. 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