public relations Archives - Marketing Matters

Marketing Budgets in the Consumer Technology Industry: Getting the Most Bang for Your Buck

May 17, 2018 4:48 pm Blog

“Many companies that don’t survive are typically the ones that don’t have a marketing budget; they’re like flowers dependent on occasional rain.” — Coleen Sterns Leith President, Marketing Matters Ultra Hi-Def Marketing: 5-Step Guide to World Domination in the Tech Industry For many business owners, in the list of things they look forward to, developing

Primal® Brands Announces New Variety of Wraps and Cones

October 5, 2017 9:20 am Press Room, Primal Brands

Hemp Wraps and Cones available online and through retail partners Louisville, KY. – October 5, 2017 – Primal®, a leading provider of innovative smoking products created for those seeking a non-tobacco, nicotine-free alternative to traditional smoking experiences, announces the release of Hemp Herbal Wraps and Cones, available through Primal’s website and select retail partners.

The 5 Goals of Epic Brands

December 30, 2014 6:54 pm Blog, Marketing, Public Relations

On a long enough timeline, an extraordinary communications plan will reveal itself in the form of a brand that has risen above its competitors to take over the marketplace. Another year is about to be written into the history books and it’s time to think about what your brand’s legacy has been if you haven’t done

What’s the Word: 2014 Focus

January 20, 2014 12:53 pm Blog, Sales and Business Development, Uncategorized

Last year I worked with Laura Berger of the Berdéo Group. One of the first tasks Laura assigned was to pick a word for the year. I chose “Grateful”. I was grateful that my husband’s health had returned. I was grateful that the economy was recovering. I was grateful for my coworkers and clients. It’s

I Pity The Tool!… That thought it was a Tactic

December 18, 2013 3:15 pm Blog, Copywriting, Public Relations

I recently had a run of people I’m connected with on LinkedIn endorsing me for the skill of “Press Releases”. So much so that “Press Releases” quickly rose to the second-highest skill on my personal profile. Considering I am a public relations professional, you would think I would be thrilled that so many of my

Marketing Matters at CEDIA EXPO 2013

October 6, 2013 11:14 am Blog, Events, Marketing

Looking back, CEDIA Expo 2013 was a tremendous success for the Marketing Matters family which includes our team and all of our clients. We assisted our roster of clients by providing remarkable new booth designs, marketing materials, new product launch campaigns and coordination of major press conferences. More importantly we generated an abundant amount of

Marketing Matters @ CEDIA EXPO 2013 – Bedrock Learning

October 3, 2013 11:03 am Blog, Marketing, Public Relations

Marketing Matters Marketing & PR Manager, Eric Lachs, catches up with Helen Heneveld of Bedrock Learning to more about Bedrock Learning’s educational programs and how the company is marketing to the CEDIA channel.

Marketing Matters @ CEDIA EXPO 2013 – TiO home automation

October 3, 2013 10:59 am Blog, Marketing, Public Relations

Marketing Matters Marketing & PR Manager, Eric Lachs, catches up with David Fonseca of TiO to discuss the new home automation brand and how the company is marketing to the CEDIA channel.

Marketing Matters @ CEDIA EXPO 2013 – Energy Squad

October 3, 2013 10:55 am Blog, Marketing, Public Relations

Marketing Matters Marketing & PR Manager, Eric Lachs, catches up with Soriana Stern of Energy Squad to learn more bout green tech, The LED Diet, and to see how the company is marketing to the CEDIA channel.

Five Easy Tips for Using Google Plus

July 30, 2013 10:27 am Blog, Marketing, Public Relations, Social Media & Social Networking

The year 2016. That’s the year some say Google Plus will storm the gates of Farmville, overthrow King Zuck and sack the City of Facebook as the largest social media platform in the world. Google Plus has surpassed Twitter as the world’s second most popular social media network with approximately 359 million active users. That

Marketing Matters Minute: Video-sharing Apps

June 25, 2013 6:12 pm Blog, Public Relations, Social Media & Social Networking, Uncategorized

This week you may have seen the buzz around the popular picture sharing social network Instagram (which is owned by Facebook) adding video functionality to its app. With the addition of video, Instagram now goes toe-to-toe with Twitter’s video sharing app, Vine. The idea of each is simple: users can record a short (Instagram videos

Marketing Matters Minute: PR Planning 101

April 30, 2013 11:18 am Blog, Public Relations

Putting together an effective public relations campaign isn’t always easy, but there are some basic principles that can be applied to campaigns of any and every size that will enable you to manage them in the most efficiently way possible. The next time you’re working on a public relations campaign, consider the following guideline: Situational

Social Media ROI – You're Going About it All Wrong

March 25, 2013 12:26 pm Blog, Marketing, Public Relations, Social Media & Social Networking

I’m going to state this three times so you understand: ROI is always a dollar amount ROI is always a dollar amount ROI is always a dollar amount OK, now that we have that out of the way, let’s talk about ROI as it relates to your social media plans. Any successful

Social Media ROI – You’re Going About it All Wrong

March 25, 2013 12:26 pm Blog, Marketing, Public Relations, Social Media & Social Networking

A Tip of the Hat to You

January 30, 2013 4:46 pm Blog, Public Relations

For the last four years, Custom Retailer has recognized the best and brightest of the custom electronics industry—those who are shaping the products and services the industry offers both today and tomorrow—through an award called The Young Turks of CE. Featured in the January issue, several of our friends made the list, and we’re excited

Tag: public relations