In the business world and AV industry, your first impression is often also the last impression. According to Blue Corona, “48% of people cited a website’s design as the number one factor in deciding the credibility of a business.” Based on these insights, you may wish to take a closer look at your web design – or even hire a professional to audit your site for you.

How to Increase Your AV Website’s Wow Factor

Since a website is purely visual, you’ll need to provide just enough content to spark interest and leave visitors wanting more. There are elaborate layers to web design (and content creation), but most entrepreneurs don’t have the time for all of that. If you have limited spare time or budget for this endeavor, we recommend focusing your efforts on three areas:

Visual Appearance

It only takes seven seconds to make a first impression. If the website doesn’t catch your attention, you leave never to come back. A visually attractive website will make you stand out from the rest.

The quality of the images that appear on your website is of utmost importance. You should use unique photos that show the ideas you’re trying to communicate on each web page. High-quality pictures are easy to find on stock photography websites, but it is even better if you use your own photos.

Include 3D transitions to make an excellent impression on your visitors. In addition to multiplying the possibilities of obtaining new leads, you can include different calls to action. You can do little things to increase the WOW factor quickly: from menu items moving when you mouse over them to text floating when you scroll down.

The Necessities

It can be very tempting to provide every ounce of information the customer may need to know on one page; this is a common mistake made by amateur web designers. You might think you’re being helpful, but the reality is that you may be cluttering the viewing space and inviting confusion. Adding too many things does not make your website look attractive or fancy, instead, they make the site look cluttered and unorganized. Your visitors may get overwhelmed, get confused, and lose interest.

To put this tip into action, focus on the functional elements that play an important role on your webpage. Make your sentences short and to the point, avoiding repetitive content.

User Experience (UX)

User experience covers a wide range of factors. At its core, UX ensures that users find value in what you are providing to them.

Your website should look just as good on a computer, a tablet, and especially mobile devices. There are more and more different devices through which we surf the Internet, so your page must be able to function correctly on any of them. Always remember to simplify navigation so that users get to what they need as quickly as possible.

Website forms allow customers to contact you, sign up for information, ask for quotes, and so much more. If the forms are not easy to fill in, require too much information or take too much time and effort, people will surely abandon them before getting to the end.

Finally, you have to take care of your SEO. By optimizing your website for high-ranking keywords that best define your business, you can crawl up the search engines’ first pages. Check out our blog post SEO Strategies to Optimize your Website for more on SEO.

The Audience

As you approach your website audit, consider your audience; after all, they are who you need to impress and lure in. Each part of your site should be tailored for their best experience and convenience. This might seem a bit overboard at first, but the proof is in the pudding; after all, you only “have 10 seconds to leave an impression.”

You should prioritize your website’s visual elements, navigation, and design format. Focus on keeping it simple and bright, but also provide your clients with all the necessary information about your business.

The Colors

Before you jump into reviewing your website, take a look at your competitors, then do it better. Use your company logo, pick an engaging theme, and select fewer than five colors to scatter across your site. If you feel like your website isn’t quite where you want it and the elements aren’t piecing together well, consider a paid theme or a design expert to help you.

Brand consistency is extremely important; a customer should be able to immediately identify your AV business when they see a certain combination of colors and initials. Take steps to not only build coherent repetition on your website but also across all of your social media accounts and marketing graphics. When an aspect of your business is as important as your website – especially in this post-pandemic reality – you want to get it right.