Portfolio Category: Public Relations

KanexPro, ISE 2019 Dealer Reception/Event Planning

As a long-standing Marketing Matters client, KanexPro has utilized Marketing Matters for public relations, dealer events, and marketing initiatives. At ISE 2019, Marketing Matters put together a successful cocktail event at one of Amsterdam’s best restaurants for an evening of networking with current and potential dealers, manufacturer representatives and distributors. Marketing Matters carefully selected the

beyerdynamic, CES 2019

beyerdynamic became a Marketing Matters client only weeks before CES 2019 with the plan to launch a lineup of innovative, stylist consumer headphones. Marketing Matters built a strong public relations plan for beyerdynamic North America ahead of their largest show of the year to launch to Lagoon ANC, a CES Innovation Award honoree, along with

MSE Audio Case Study

MSE Audio completed a high-profile installation with their SoundTube Dante-enabled speakers at the Shure Experience Center in Chicago, Illinois. As one of the most world-renowned names in audio, Shure has built its reputation by carrying only the highest performance and quality products. MSE Audio was honored to be selected by AVI-SPL, the integrator for the

RoseWater Energy Group, CEDIA 2018

RoseWater’s Residential Energy HUB was launched at CEDIA 2015 and later went on to win several show awards, including the CEDIA Best New Product Award, Technology Integrator EXC!TE Award, and Residential Systems Best of Show Award. Fast forward three years and RoseWater continues to enlist the expertise of Marketing Matters, this time launching the HUB

Ultra Hi Def Marketing Book Launch

In August 2018, Coleen Sterns Leith, president of Marketing Matters, launched her new book, Ultra Hi Def Marketing: 5-Step Guide to Total World Domination in the Tech Industry. In order to support our founder, Marketing Matters employed all our assets in this launch. A website was created to supplement the launches onto Amazon and Barnes

CE Pro, April 2018: MSE Audio

MSE Audio’s Rockustic MusicGarden is one of the best outdoor audio solutions available to custom installers. MSE Audio enlisted the expertise of Marketing Matters to drive awareness for the high-quality audio line leading up to the summer season, a key time for custom installers to integrate outdoor audio systems. CE Pro, along with many other

Commercial Integrator, July 2017: KanexPro

KanexPro, a leader in connectivity solutions, wanted to create a splash at InfoComm 2017, where they debuted their Network AV over IP solutions. Working closely with the team at Marketing Matters, KanexPro received significant press, including a video tour of their booth with Commercial Integrator, a leading publication targeting KanexPro’s key audience. Inside the KanexPro

Residential Systems, June 2017: Draper

Draper, a manufacturer of audio visual equipment, projection screens, fixed screens and more, lifted the veil on their new branding prior to InfoComm 2017. With a strategic plan developed by Marketing Matters, Draper was recognized by industry-leading publications for their decades of success within the industry and continuous innovation. https://www.residentialsystems.com/res-blogs/1397

CE Pro, October 2015: RoseWater Energy Group

During CEDIA 2015, RoseWater Energy debuted its Energy Storage HUB. It offers uninterruptable power supply with zero transfer time and provides conditioned electricity to protect home and office electronics. Leading up to CEDIA 2015, RoseWater worked closely with Marketing Matters to create an aggressive public relations plan, which was widely successful on the CEDIA show

Sound and Vision, October 2015: RoseWater Energy Group

RoseWater Energy launched the Residential Energy HUB at CEDIA Expo 2015, where the HUB received significant press following months of strategic public relations activation with Marketing Matters. Sound and Vision recognized the HUB as the most “power-filled product at the CEDIA” with industry-veteran Darryl Wilkinson stating, “The RoseWater Energy HUB is certainly worth the money.”

RoseWater CEDIA Event Planning and Product Launch

RoseWater Energy launched the Residential Energy Hub at CEDIA Expo 2015 with a lot of fanfare, a lot of that due to public relations and social media efforts. The product won several show awards including a Technology Integrator EXC!TE Award and a Residential Systems Best of Show Award. Marketing Matters designed the floorspace as well

Case Study – Sales Material

conducting case studies

ZeeVee, a global manufacturer of video and signal distribution technology, approached Marketing Matters at CEDIA EXPO 2014 due to Marketing Matters’ stellar reputation in consumer electronics B2B Public Relations. ZeeVee was so impressed with the writing capabilities, they also requested additional assistance in copy writing a series of case studies, which would lead to greater

Public Relations & Marketing – Start up

public relations services

High quality audio manufacturer and startup, AudioXperts, needed help developing materials for the launch of their first product, 4TV. Using AutoCAD drawings, Marketing Matters initially created a series of product renderings which could be used for marketing pieces before the product had completed manufacturing. Using a Joomla platform, Marketing Matters then built a website and

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